Google Analytics is free, and most business websites have it installed. Far fewer have it set up to answer the question that matters: where did this week’s enquiries come from? Out of the box it counts visits. It does not know what a lead is for your business until someone tells it.
Since Google replaced Universal Analytics with GA4 in 2023, a lot of accounts have been quietly wrong — migrated halfway, counting the owner’s own visits, or missing the form submissions and phone calls that are the whole point of the site. The reports still fill up with numbers, which is what makes it easy not to notice.
We set up and repair Google Analytics for businesses across Atlanta, GA and Greenville, SC, and turn it into a short monthly report you can read in five minutes. We have been doing web work since 2007, and measuring it properly is what tells you whether the rest of it is paying off.
A Google Analytics 4 property configured for your business rather than left on defaults — data retention, cross-domain tracking where you need it, and the settings that are easy to miss and hard to fix later.
If you already have Google Analytics, we check whether it is telling the truth: duplicate tags, missing pages, broken events, self-referrals and traffic credited to the wrong source.
Form submissions, phone number clicks, bookings and purchases set up as key events, so you can see which pages and channels produce enquiries instead of just visits.
Your tracking managed in one container instead of snippets pasted all over the site, so changes are quick, documented and do not need a developer every time.
Google Search Console connected to Google Analytics, so the searches people typed and what they did after landing sit side by side.
Consent mode set up so Google Analytics respects the choice a visitor makes on your cookie banner, rather than ignoring it or losing the data entirely.
Your own visits, your staff and obvious spam filtered out, so the numbers describe customers rather than the people who work on the website.
A monthly Looker Studio report on the handful of numbers that matter to your business, with a short note on what changed and what we would do about it.
We look at what you have today and agree what counts as a result for your business — a form, a call, a booking, a sale.
GA4, Tag Manager, key events, Search Console and Google Ads conversions set up, then tested end to end before anyone relies on them.
A monthly report on the numbers that matter, and adjustments as your site, your offers and your campaigns change.
Google Ads can only optimize toward what it is told is a conversion. If that signal is missing, duplicated or counting the wrong thing, the campaign spends your money chasing it. We link Google Analytics and Google Ads and import the same key events, so the ad account and your reports agree on what a lead is — and our Google Ads management starts from numbers that hold up.
Tell us your website and what you are trying to rank for. We will look at where you stand today and come back with what is actually holding you back — no charge, no obligation.
Atlanta, Georgia
Greenville, South Carolina
SEO, content strategy
and fast websites