WordPress, built so it does not fall over
WordPress runs a large share of the web for one very good reason: you can
log in and change something without calling anybody. That is worth a
lot, and for plenty of businesses it is the deciding factor.
The trouble is how most WordPress sites get built — a marketplace theme,
then a plugin for every problem that comes up, until the thing works.
It loads slowly, an update breaks it, and a year later nobody wants to
touch it. That is not WordPress being bad. That is WordPress being
assembled instead of built.
We build them lean: a theme we control, only the plugins that earn their
place, and the performance work done during the build rather than
promised afterwards. You keep the dashboard. You just do not inherit
the usual bill that comes with it.
- Built for the people
who will actually edit it
- Kept deliberately
lean, with no plugin sprawl
- Optimized so it can
still rank and still load quickly
- Maintained by us, or
handed over clean and documented
what's included
What goes into the build
A theme we control
Not a marketplace theme carrying forty options you will never
open and the code to support all of them. What ships is what
your site uses.
Only the plugins that earn it
Every plugin is a dependency, a performance cost and a way
in. We use the few that genuinely pay for themselves and
build the rest properly.
Speed handled in the build
Caching, image handling, database hygiene and the theme's own
weight dealt with while the site is being made, not bolted
on by an optimizer plugin later.
Search structure from day one
Heading order, internal linking, canonicals, sitemap and
structured data set up deliberately, rather than left to
whatever an SEO plugin guesses.
Editing that makes sense
Pages laid out so changing the text does not break the
layout, with the fields you actually need and none of the
ones that let you wreck a page by accident.
Security and updates
Hardened at launch, backed up, and kept current — either on a
maintenance plan with us or handed over with the
instructions to do it yourself.
Migration from your current site
Content moved across, URLs mapped and redirected, and the
rankings you already have carried over rather than dropped
on launch day.
WooCommerce when you sell
A real storefront with products, stock and checkout when you
need one — set up so the catalogue pages can rank, not just
function.
how it works
From first call to live site
01
Plan & Structure
What pages the site needs, what each one has to do, which
search each should own, and who will be editing it once it
is live.
02
Build & Configure
Theme and templates built, the short plugin list settled,
content loaded, and the whole thing tuned until it is quick
on a phone.
03
Launch & Hand Over
Redirects mapped, analytics and Search Console connected,
then we show you how to run it — or keep running it for
you.
WordPress is a good fit if
- Someone on your team will publish content regularly and
wants to do it themselves
- You are adding pages often enough that waiting on anyone
would slow you down
- You need a storefront with products and live stock
- Staff need logins with different levels of access
A static site may suit you better if
- Your pages change a few times a year rather than weekly
- You would rather never think about updates or security
again
- Speed is the priority and most of your visitors are on
phones
- You are happy for us to make changes for you
Static websites
questions
Questions we get asked
WordPress builds start at $2,995. Where a particular project lands above that depends on how many pages it needs, how much of the content already exists, and whether you are selling anything. You get a fixed number before any work begins — we would rather scope it properly than run an hourly meter.
Almost always because of what was added after launch. A marketplace theme arrives carrying code for every layout it can produce, then each new requirement gets solved with another plugin, and each of those loads its own scripts and styles on every page. None of that is inevitable. It is the result of assembling a site rather than building one.
Only if you want to. WordPress does need looking after — core, theme and plugin updates, backups, and someone noticing when something breaks. We can handle that on a maintenance plan, or hand the site over documented so your own people can. What we will not do is launch it and leave you to work out that part on your own.
No. Google ranks pages, not platforms, and a well-built WordPress site competes perfectly well — we rank plenty of them. The platform only becomes the problem when it is slow and bloated, and that is a build decision rather than something WordPress does to you.
Often, yes, and it is usually the cheaper answer. Plenty of sites need the plugin list cut back, the images dealt with and the technical problems fixed rather than a rebuild. We will look at what you have and tell you honestly which one you are facing before you spend anything.
Because nearly all of it is written by hand. WordPress gives us a working foundation to build on; a static site has no foundation until we make one, and every page, layout and interaction gets built rather than configured. You are paying more upfront for a site with nothing to maintain afterwards. Neither is the right answer for everyone, which is why we ask what you need before recommending one.
