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On-line directories as a whole have replaced the big yellow books from a few years ago. They are one of the primary means people use to locate businesses, but there are a lot of them out there. Some of the more popular sites are: Google Places (Google+ and Google local pages), Yellowpages.com, Yelp, Superpages, Thumbtack, Angie’s List, Merchant Circle, Manta, Foursquare, Local.com, CitySearch and countless others, including industry-specific directories such as lawyers.com and homeadvisor.com.
You may be surprised to learn that your business is probably already listed on many of these sites without your knowledge but with incomplete or inaccurate information. For example, if someone wanted to leave a review about your business, they may have put it on one of these sites and provided the bare minimum information about the business itself. The importance of making sure the right information is on these sites, and that the reviews and reputation are monitored, cannot be stressed too much.
Technically, yes. Most people can fill in the information on these sites with little or no help. Initially, directory registration may seem like the perfect do-it-yourself project for an entrepreneur. Nevertheless, many business owners soon realize that it takes much more time than they realized to build and maintain quality profiles because that quality depends on taking and posting photographs, videos, frequently updating information and responding to reviews, both positive and negative. With hundreds of directories out there, such maintenance can be overwhelming.
Webstuffguy.com has years of experience in building directory profiles and helping them rank high in directory searches. We include registration on all these websites, plus monthly reports on all the new profiles. In your profile, we input all of your company contact information along with your logo and media such as pictures and videos where possible.
Of course, it is unreasonable to expect that every person will have a perfect experience, but it seems unfair that one negative review can turn away dozens of potential customers. There are productive and effective ways to handle negative reviews. Contact webstuffguy.com and we’ll walk you through the process of managing reviews and building or recovering an online reputation. Contact us today below!
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