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Recently we had a past client of ours who noticed that their phone calls had drastically declined. You see, for a very long period of time, they were dominating in their industry and sat very comfortably at the number one spot for a couple of years. So much so that they sort of took their foot off of the gas pedal and moved on to other areas of their business.
To their dismay, their website was not even showing up anymore on Google searches. They asked us to take a look and see what was happening.
After we did a bit of research, we discovered that their website kept crashing. It would go off-line for about 10 straight minutes, and this was happening all throughout the day. So depending on what part of the day you visit the website, it could be working one minute, or the site would be completely down.
We also discovered that this behavior was going on for over 3 months, and went unnoticed by the business owner.
With so much disruption, Google decided that the site was unstable, and flagged it. They removed them from their strong rankings and pushed them way down, passed page 10 overall. They didn’t give any notice, but in reality, there really was no way for them to do so, even if they wanted to.
Too many of us small business owners have our websites built and then just move on with business. We spend a lot of money to make sure our websites look better than our competitors’ websites, we get real gung-ho for a few weeks while the website is being built, and then once the website is completed, it’s almost like we don’t ever bother visiting the website ever again.
Is this you? If it is, don’t feel bad. As an Atlanta website design firm, we see this happen with most of our clients. It’s only natural. Running a business has so many tentacles that you don’t really have the time. And why should you?
You Had to Find Out Something Was Wrong with Your Site Because a Client Noticed it First
Sound familiar? Feel Embarrassed that a client had to point to point out your mistakes for you?