Your website is what runs your business. It connects you with the world where people turn to the internet for basically everything. When you set up your website, you actually decide how successful your business will be because a website is what boosts a brand.
Unfortunately, most businesses are unaware of the importance of web design and often end up not getting enough traffic, whether it’s online or on spot.
A good web design creates a positive user experience and better search engine optimization (SEO). In this article, we have highlighted the importance of having a good web design that positively affects your SEO. Designing a striking webpage with a reputable Atlanta website design company includes several aspects and is very important if you want to have far-reaching SEO.
First Impression Lasts Forever
You all know of this phrase pretty well but it is time you thought about it seriously as a business owner.
The impression your website is going to make on its visitors right after they click on your URL should be engaging enough for them to stay there and come back again, or else the user would end up pressing the back button and moving onto a competitor’s website.
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This impression is literally built in seconds, during which the visitors decide to leave or stay even before they have read the content. To create a lasting impression, your webpage needs to be designed in a way that is appealing to the visitors.
User Experience
User experience on your webpage matters a lot. In fact, it is the key to having a successful SEO. This experience is only positive if your webpage is designed user friendly. The latter includes everything from your layout to design, webpage speed, content, and communication.
Besides, your page should be reliable and secure so that users feel no hesitation in signing up for notifications or newsletter. The page should maintain user privacy and enable cookies for better performance.
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Remember that user experience and SEO practices go hand in hand. The more your website engages users, the more it is going to show up in search results. So spend your time and money in making your page user friendly.
Display
By display, we mean the visuals of your website that the user will see. It includes font, color scheme, images, and/or videos. If your color scheme is outdated or flashy it is not going to attract many people.
Instead, it should be on a professional approach so that your users enjoy scrolling through your website. The same goes for the font which should be easy to read.
Apart from this, the images and videos on your webpage speak a lot. They convey what you offer in your business to the users so make sure to choose images that gather interest and are content-related.
Quality visuals greatly increase user engagement on a webpage and improve its SEO. To create quality visuals, please keep in mind the points mentioned above.
Mobile Friendliness
Another important factor is that nowadays people hardly have the time or patience for irresponsive websites when they are browsing on mobiles. If the webpage they are going through does not adjust accordingly, they would just go back and search for another webpage, bringing your traffic scores down.
To avoid this from happening, make sure you design a page that fits properly on mobile screens and at the same time looks interesting.
Navigation
Navigation is also useful in having a successful webpage because the easier your website is in handling, the more clicks it will have.
Make sure you do not mislead the visitors with complex search engine crawlers, pop-ups, or numerous categories.
Your website should have clear navigation either by a menu or a side panel leading to all the components of your page. Also, try not to make the page crowded because that would make users frustrated and would eventually reduce traffic on your page.
Website Speed
In a good website design, the page’s speed is a very important factor. No user likes to waste time waiting for a page to load. Remember that if a page takes more than a few seconds to load, then the users will stay on it for long.
This will have a negative impact on your website’s optimization.
To avoid this, focus on making fast and responsive pages. Do not store images or content that takes a lot of space because that will make the page slow. Likewise, an irresponsive page is going to lose you customers. So use strategies to give a responsive gesture as it will make customers stay at your page and keep them coming back.
Website Content
Website design may sometimes mean design visuals, but the content is equally important in having more users on your webpage.
Make sure that your content is organic and related to your business. Even if it is brief, it should be interesting to engage users because the more the latter, the more the search engines will like your website.
On the other hand, having bland content on your website will push away users and reduce your optimization as well.
Communication
Communicating with users is extremely important if you want to have a promising audience. When a user has browsed through your webpage, make sure that there is some way they can connect to you.
It could be a chat box in the side panel, an email address to write at, or even a phone number to call. If your website offers none of this information, then you are risking losing a number of followers.
Since user activity and search engine optimization are so importantly linked, make sure that you are available to your site’s visitors most of the time.
Conclusion
Lastly, in a wrap, your web page design has a lot to contribute to the amount of online traffic you are getting. If your page is giving a satisfying user experience, then your audience will increase, and accordingly, you will have a positive search engine ranking.
Think smart and invest in web design because it’s worth it.