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As a business owner, you want to improve user experience on your website and here we are talking about improving your site for marketing as an attorney. The user experience on your website is not only going to show your name up more in the search results but will also generate leads.
Previously Google didn’t pay much attention to user experience, but now it assesses carefully what the users are doing after landing on your website. If a user had a successful experience, and this is determined by the time spent on the site, the number of pages visited and low bounce rates, Google gives a five-star rating to your site.
In this article, you will find some really helpful tips to improve user experience on your attorney website. These tips are told by a legal SEO and Atlanta Web Design Expert, Ish Laos.
Founder Ish Laos has been creating attorney law firm websites for over 10 years. Over the years, many of his attorney clients turned to him for SEO. Webstuffguy.com has the expertise and the know-how to get websites to rank no matter if you deal with personal injury, family law, immigration, criminal law and bankruptcy.
Now, let’s take go through the tips
On your website, the sidebars should be in context with the main content of the site. They can include contact forms or any other broad information about your firm. Whatever it is, make sure that it is specific with your content and does not choke the user. Rather it should be thoughtfully placed to avoid user lassitude. So, even when the user had dived deep into a topic, they will have no problem and disruption in altering back.
Lastly, your sidebars can be in accordance with the size of your website. For example, if you have a sidebar linking to pedestrian accidents, it should have information on what to do after the accident, how to attend to the pedestrian, and after-accident protocol.
When a user browses through your website, contact forms are going to connect you and him. To make yours effective, you need to know the following:
For the ease of users, make sure your contact forms are easily accessible. They should be available on every page of your site. You do not need to put them up in sidebars or popups, but it is more convenient if they are just in range whenever a user wants to reach out to you.
No one likes the hassle of filling in lengthy details. If your form is long, people may not go through the trouble of filling it. So make them short and precise.
To do things the right way, have the validation programming on your website that runs authenticity check on things like correctly configured emails, contact numbers, and that the data is filled where needed. But on the same hand, you do not want to be hard on your users so make sure your programming is not complex or annoying.
The more organized your website is, the more it appeals to the users. Your content should be set in a way that the user finds easy to browse through. Your site should be based on a theme, with headings and subheadings branching off the main page so that it is easy to go through the required stuff.
For example, for a lawyer’s site referring to road accidents, it can have pages divided into headings talking about the kinds of road accidents, legal matters related to the accidents, and so on.
Without clues guiding you in the right direction, you would be lost when navigating through the internet. To make things easy for your clients, try to give them indications on your website by using menus, colors, and other tactics.
For users to know which page of the site they are on, the menu items are really helpful. Your page with the menu items should be active and have a different colored theme than the rest of the site.
To help your clients even more, use breadcrumbs. As directional links, they are a great way to show people which page they are on. Attorney websites should guide people in the right direction, and breadcrumbs help people see if they are in the correct place. If not, they can always go back to the main page following the same breadcrumbs.
When browsing through an attorney website, users expect to have all the information on legal matters right where the heading shows it to be. So, make sure that you fill in correct descriptions on your site to save users the unnecessary bother of searching too much.
As discussed earlier, every page of your site should have contact information so that if users feel like contacting the attorney at any point, they find it easy.
No one likes to wait so if your site is taking too long to respond, users will move on to the next. This may also lower your organic ranking so it is better to check your page speed at Google’s Page Speed Insights and amend the problems if any in your page loading.
Last of all, go through your site again and again to check if everything is in order. Ensure that your contact forms, menu items, image links, and everything else is functional. A properly working site is going to increase your ratings and a lot of users are going to come your way.
In a wrap, these user experience tips are no doubt going to work wonders for attorneys and their law sites. The effective the site is, the more ratings there are, and more the ratings, the more the leads.
A long time ago, it was easy to manipulate a website so that it got to the top of Google searches. I hear it all the time, “Ish, our website used to be number 1 all over the state or even the country, and now we have plummeted.” Since then however, Google has changed it’s stance on what matters and what doesn’t. Websites that are using the same formula from years ago that have awarded them in the past, are now being left behind in the dust.
Google has now adopted a formula that makes total sense in my opinion, and essentially, it’s this: The more love you put towards your website, the more Google will take notice.
As someone who builds websites for a living and offers search engine optimization (SEO) services in Atlanta, I can attest that this is truly the case, because I have seen it for myself. I have clients who ask for a website and once it’s done, they never bother to update it. On the other hand, I have clients who are always sending me new material to add to their site. Which person are you?
Instead, do something that’s much easier– fall back in love with your old passion. You know what i’m talking about- your job, your profession, the business you run. Remember the early days when you discovered you were really good at that one thing, and you decided to leave your 9-5 to pursue your own business? And now years later, you’re running your own business doing what you love, but perhaps it has become a bit mundane. If this is you- then you’re not the only one who has taken notice- so has Google.
Google has learned to think the same way a person would think when they visit your website. The ultimate goal now has become- the longer we could keep a visitor on your website, the more Google will take notice.
The more content you cook up, the more you enhance your website and your visibility. Me personally, I am ALWAYS ALWAYS thinking of topics to add to my website. I keep my phone as a handy device for when an idea quickly surfaces. I grab my phone and make a note of it before the idea leaves my head. By the end of every month, I have 2-3 new topics to discuss that I think people will find useful.
Most of my ideas spring into mind when I’m in the middle of performing my job.
Think about a typical work day for you. How many clients do you talk to? How many prospects call you asking questions. After a while, do you find yourself answering the same questions over and over again? Bingo- you’ve got a good topic.
How about a funny experience that occurred while on the job? Would that make a good article topic? Of course it would, do you know why? Because that’s a better topic than no topic at all. It also demonstrates to your visitors that you’re human, and not this big corporation.
Keep adding to your website. Think of new sections to add. Compose an FAQ page. Talk about an experience you had. Talk about common misconceptions. Sound like a human being, because this is what draws people to you. Always be alert for new topics you could add to your website. The more you do all of the above, the longer people will stay on your website, and perhaps they will keep returning for more. In the end, Google will take notice of the engagement your website produces, and in 2020, that’s what it’ll be all about.
When customers search for a nearby vendor, they tend to be serious about making a purchase–according to Google, half of all local searches on mobile lead users to visit a store within a day. With that rate of potential sales generation, there’s a powerful incentive to push your web page to the top of search results for customers near you.
At WebStuffGuy, we can place your page to the top of local search results. We’re pleased that Clutch, a verified B2B ratings and reviews platform, has recognized us as one of the top five highest performing firms for SEO in Atlanta.
We have a keen understanding of the unique challenges small businesses face–after all, we’re a shop of three team members who share deep expertise in SEO and web design. You can count on us, as we offer our services exclusively to fellow small businesses. We’ve worked mainly with clients in the legal industry.
We recently received a five-star rating for our work. We engaged with a law firm to increase the exposure of their website. Our projects included building landing pages for improved SEO, managing pay-per-click campaigns, and maintaining their website.
Our changes contributed to a significant increase in their web traffic. Based on the success of our engagement, the law firm came to feel that they could depend on our work.
“We certainly wouldn’t still be using webstuffguy.com after 7 years if they weren’t producing. Over 30% of our business comes from online traffic and they are a big reason for that.”
–Founder, Law Firm
We’ve also received testimonials from other happy customers. For example, we ran a digital marketing campaign for another law firm and optimized their website.
“We hired Ish of webstuffguy.com. He is there with us when we have questions, he is dedicated to our firm in getting the most out of our website. Our business on the web had increased threefold since we hired him. I highly recommend his services!”
–Richard B, Blevings & Hong Law Firm
Interested potential customers can review some of our work on The Manifest, a company blog site. The Manifest wants you to know that they consider us one of the top 20 SEO companies in Atlanta! Our projects can also be seen in a visual format on Visual Objects.
Want to push your site to the top of local search results? Contact us today!