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Before we start, let’s talk about what “Topical Authority” is.
Topical Authority is the act of helping search engines (Such as Google and Bing) associate your website with certain topics that are closely related to what the website is about or what services they offer. It is yet another form of search engine optimization.
Topical Authority (Sometimes also known as “Topic Clusters”) can be closely related to the overall business goals and objectives. By fine-tuning your topics on your blog or throughout your website, you can really gain an advantage over competitors who spend no time on it.
How do search engines become aware of your Topical Authority efforts? It happens in 4 stages:
In 2012, Google launched what’s known as a “knowledge Graph.” If you ever did a direct search for a company, you may have noticed a “panel” on the right hand side of the Google search result for that company. It is filled in with company information such as the contact info, photos, reviews, etc… All this is manipulated via Google My Business.
In 2015, Google announced a new algorithm that acts as a machine learning system that is used to better match search queries with their search results. They call it RankBrain.
In 2018, Google introduced “Neural Matching” which is another algorithm to make better sense of concepts, and how people are now asking for things when they do searches. For instance, instead of typing in a question, they hit the microphone icon and ask their questions verbally.
In 2019, Google introduced “BERT,” a neural network-based technique for natural language processing pre-training, as a way to even better understand implicit and explicit language.
Involves any proactive activity that happens on the website itself, where we have the most control.
Include such things as:
Try to cover different topics without diving in too deep into any one specifically.
Example: “Marketing” being the main topic
Try to cover as many relevant “sub-topics” as we can for specific topics we’re interested in. For al the horizontals examples above, for instance, to break each one down even further. When you think about it, there are so many topics to cover!
Example: “Content Marketing” (taken from above) being the main topic:
Unless you have all the time in the world, or have a limitless spending budget, you can start to see the difficulty of trying to capture each topic and subtopic per category.
Your best approach, in this instance is to start with one of your most important categories, and stick with that one, until you have completely covered the topic.
Don't forget to make sure your website pages have basic SEO implementation, just to be sure your efforts don't go unnoticed.
A good indication that you are truly becoming an authority for the topic would be when other websites start linking to your articles. How do you know if that is happening? With the use of good SEO tools or an SEO agency such as webstuffguy.com to help keep track.
Your new website just went live. Congratulations. It’s a big step that goes towards growing your business. One thing, however, that is absolutely essential for you to know is that there is one more step needed before you can take your foot off the gas pedal.
SEO stands for “Search Engine Optimization.” This means work that is consciously done in an effort to have your website show up in Google searches. Up to this point, Google and other search engines still have no idea that your website even exists. Even when they do start to take notice (which without any work done on your website, can take at least 3-9 months), it will pull up information based on their “best guess.” You do not want this. You want to be able to directly communicate with Google:
In the most basic of terms, there is too much work to do in order to get your website completed. You paid for a website design, and all focus must to go towards getting that completed, flawlessly. This includes things such as good layout design, photos, good navigation, mobile design, setting up your hosting, and taking your website live.
SEO on the other hand, is an entirely different line of work, one worthy of it’s own service, even in it’s most basic of forms.
The problem is, hearing something like this can come off as a cheap sales pitch. It’s not.
Below are a list of things that:
Here’s an analogy: Imagine you’re a motorcycle enthusiast. You just saved all your money to purchase one of the nicest bikes on the market. You then had it customized so that it stands out from others of it’s kind.
The problem is, you don’t have a license to drive a motorcycle. So your new bike just sits there in the garage, not appreciated or seen by anyone.
If your website doesn’t have the basics of search engine optimization, how will anyone find it, or even know it exists?
By default, your meta page titles will look something like this:
Page Topic | Name of Your Company
While this may seem just fine to the naked eye, there are so many ways to take advantage of this section to improve your search results.
Additionally, meta titles also display in your search results. See photo below.
It's been established many years ago by Google that they would use Meta Titles to figure out what your page is about. In fact, it's one of the first things they crawl through.
Most websites, by default, will use the name the page was given, and finally, the name of the website, as “default” text for your meta titles.
When a website designer is busy creating your website, or webpage, filling in a meta title on the backend is not on their priority list. A website designer has many other things they need to be focused on.
That is usually why this type of work is categorized as a different service. When optimizing your meta titles, an SEO expert does not have to worry about the website's design.
Meta titles present the perfect opportunity to put in important keywords that matter to your business. Knowing that this is one of the first areas that Google crawls through when landing on a website page, SEO experts take advantage of this by really communicating with Google exactly what we want them to understand.
By default, your meta description is left blank or in other words, not optimized. When this happens, Google takes the initiative. They will try to grab the first few they find on the page. This is never a good idea.
Meta descriptions help Google answer the question of what your page is about. Meta descriptions also display in each search result. (See image above).
For most website designers, it's not exactly easy to figure out where to put meta descriptions so that they display properly.
Even if they did, it's not a requirement when it comes to designing and building your website. It takes time and extra work to fill in the page's meta-data. A website designer also wouldn't know what keywords to focus on. That type of work requires research.
So most website designers leave it alone or leave it to an SEO expert.
As stated above, if this section is not filled out at all, Google will just use the first few words on the page. This is never a good idea, that is, to leave it up to Google. This is because the first few words on your web page could have nothing to do with the subject of the page.
This also gives you a great opportunity to use your meta description with good keywords and a great call to action in order to entice a searcher to click on your website.
Similar to a Newspaper Article
Imagine seeing a newspaper stand from a few feet away. You spot a newspaper on top of the stack, and it has a big bold title. So big, that you know instantly what the story's about. You look below it, and you see a smaller title. This title also indicates what the subject below it is about. It's the same thing with web pages. The only difference is that this is a Google ranking factor. These page headers help Google know what the topic is.
Additionally, these “titles” or “paragraph headers” need to be marked as such on the back end. If not, then they are just regular words, like the rest of the page.
To mark these paragraph headers for Google, one has to do so on the backend.
Below are some examples of what paragraph headers are and what they look like on the backend.
This goes on all the way to H6. H6 being the least important title on a page. It should be noted that an H1 paragraph header should only be used once per each page, and should have all the rest spread out a bit.
As mentioned above, Paragraph Headers help the reader understand what they are about to read. It's the title before a paragraph.
An SEO expert would use these titles as opportunities to speak to Google using good keywords that are relevant to the topic.
This is done because we now know that Google looks for Paragraph Headers in order to get a stronger idea of what the page is about.
When a website designer is creating a page, they will eventually come to the part where content is added to the page.
While titles are most likely added, a website designer is not preoccupied with what kind of Paragraph Header is being used for any given title.
Their main focus is to make the webpage look and feel clean and consistent.
It all begins with what's called “keyword research.” The research is needed in order to know what the focus is when it comes to optimizing the website.
These strong keywords are then cleverly weaved into the titles so that they not only make sense to the reader, but they also speak to Google.
These are things only an experienced SEO professional should handle.
Think of Rich Snippets as Another Tool in Your Arsenal
Over the last few years, you may have noticed a lot of changes in Google search results. You may have noticed that the search results do a lot more. Whenever you ask a question, you see more “like-minded” questions long with answers. You get suggestions on other ways of phrasing your question, along with answers. The answers are done with Rich Snippets, and your website could be hosting one of those answers.
Rich Snippets come in many other varieties as well, all to which is a win-win for Google, the website, and the searcher.
When Google throws you a bone, you go get it. In this case, they give you, the website owner an opportunity to make your website an authority in your industry.
The implementation of Rich Snippets is done by an SEO professional, and not a website designer. A lot of configurations must be created on the backend. These are things a website designer should not have to focus on.
As mentioned above, Rich Snippets come in many other forms. If your website does not have Rich Snippets, or they do have them but they are not set up properly, you are missing out on an opportunity that your competitor surely has taken advantage of.
You most likely offer some good services. These service pages on your website could use a boost with the help of internal hyperlinks. We do this by creating links on OTHER pages that point back to any given service page.
This tells Google that the page must be important if other pages are talking about them. It's not just about creating these links on other pages, but it's how you do it. It's a difficult process to explain. It's best left to an SEO professional.
Internal Hyperlinks matter to search engines because they send signals to Google that if there are other pages (within your website) pointing to it, then it must be pretty special, or worthwhile to read about.
Internal hyperlinks is an SEO tactic or strategy, that is made for the purpose of boosting your website rankings.
This action has nothing to do with having your website designed by a website designer.
As stated above, if this section is not filled out at all, Google will just use the first few words on the page. This is never a good idea, that is, to leave it up to Google. This is because the first few words on your web page could have nothing to do with the subject of the page.
This also gives you a great opportunity to use your meta description with good keywords and a great call to action in order to entice a searcher to click on your website.
Along with many tools Google offers for website owners, one in particular is vital if you want to have any sort of web presence in Google searches. It's called Google Search Console, and you would be doing yourself a favor having it set up for you.
Any website designer will tell you that creating a Google Search Console account for your business is the last thing on their mind. Their focus is to deliver for you a stunning website. It is not their job to worry about your website on Google searches.
For one, it's very difficult. Part of the process of creating your own account is that you have to “prove” that you are the owner of:
Proving this is not very easy for the average person. It requires tampering with what's known as the domain's DNS settings and adding a piece of code to it. That is one way of proving ownership.
Another way is to add a .html page to your server, and then having Google verify that you've done it correctly.
That's only half the fun. The other half comes in once you have already proven ownership. This is because there are a lot of other things that now need to be setup in order for Google to understand more about your website.
Setting up Google Analytics for your website is no simple task for the average person. Having it track things that matter to you requires the expertise of a Google Analytics expert, preferably one who has passed their certification exams.
Your average website design agency is not focused on monitoring the analytics or user-behavior of your website. This is an entirely separate subject and should be handled by an Analytics certified expert.
The average techie could probably help connect Google analytics to your website so that they start communicating with each other, but that would be as far as the road goes.
A certified Google Analytics expert can do so much more than just setting it up for you. They can ask you about your goals with the website, what kind of traffic you want to monitor, how to get alerts and notifications, and so much more.
As you can see, without these most basic of SEO implementations, your website may not stand a chance against your competitors. In fact, your website may not show up at all in searches.
If you are convinced that it's time to give your website some basic SEO, webstuffguy.com offers a convenient package where we can knock all of these out for you. It's called our SEO One-time Setup. Get in touch if you're interested.
You've completed the website-build phase and your website is now live. That has to be a great feeling. At this point, you can do things such as:
Normally, that would seem like plenty of things that you were unable to do beforehand. This is one of the reasons why having a website for your business is so essential.
There are other things to consider. Some could be categorized as “must haves” while others are personal preferences. We have created a handy list of things to consider or check off, now that your website is live.
It's the difference of your URL appearing from this: “http://www.etc..” to “https://www.etc..” It also displays a small “🔒” icon next to your URL. This is a symbol of “secure and safe.” This is what people want to be assured of when visiting anyone's website, especially if they are making a purchase, filling out a contact form, or any other sort of communication with the company.
Meaning that Google has openly announced that websites that are not secured with an SSL Certificate will unlikely be recommended by Google inside of Google searches.
To get an SSL Certificate, you have to sign into your hosting account. That is, wherever your website is hosted. This is not to be confused with where your “domain” is hosted. (although sometimes your domain and hosting are all under one roof, which is fine). Your hosting company should offer it.
Most hosting companies offer one for free for the first year, and usually comes packaged with a new hosting account. Some don't though. Either way, after the first year, you're looking at around $98 a year.
This should be left to a professional, if you want it done correctly. Many things can go wrong if not done correctly, such as having a “mixed content” error. This is when half of your site is protected, but half of it is not. If you need assistance in setting up your SSL Certificate, see our package here.
Inside of your hosting and/or your domain account, you will want to make sure you set your products to renew automatically every year. This will give you peace of mind, as you won't have to ever worry about your products expiring. This could lead to not only your website going down, but to losing your domain, which would make it available to the public.
It's also a good idea to set a reminder to update your credit card information on your account anytime your card is due to expire.
While you're inside of your account, go to your account settings, and just make sure you have the option enabled to receive important notifications regarding your account. With this option activated, you will receive PLENTY of warnings before something expires.
A lot of business owners are still using emails such as “Gmail” or “Hotmail” or “Yahoo” for their business email. An example of this would be: “firstname.lastname@example.org.” Where it could now be something like: “email@example.com.” See the difference?
It's just not a professional look and it could be the difference of you being able to charge more for your services. Sounds like a stretch, but it's true. This is because you appear more established and professional. Below are some reason why some business owners are not willing to let go of their personal emails in exchange for one ending in their own domain, followed by a solution.
I couldn't tell you how many times having a backup of my website saved my life, not to mention my time. There are so many things that could go wrong, so having a backup shouldn't even be an option. It should be mandatory. We tell you how to go about this below:
If your website were to go down, how would you ever know it? How bad would that be for business? More importantly, how unprofessional does it look when a client has to call you and tell you that your website is down.
I've seen cases where a website has been down for weeks, before the owner caught it. No lie. Another negative impact it makes is that Google will make sure to stop showing your website in search results. This is because they do not want to bring their searchers to websites that don't work. Below is an easy way to avoid all of this.
UptimeRobot is the easiest way to monitor your website for downtime. Registering is free. Simply create an account. Once logged in, enter your website and adjust the settings to make sure it knows how or where to notify you should your website go down. Here is the link.
Once you get an alert saying that your website is down, it's time to figure out why it's down. Contact your website designer or your hosting company to get it resolved.
If your contact forms weren't working correctly, how would you know? Funny things can happen to websites. Sometimes doing maintenance updates on your theme, on WordPress or on your plug-ins can cause conflict with your contact form plug-in. When this happens, your contact form may no longer be working properly.
Take the time to visit your website, and fill out a form. Be sure to check that you received it. If you haven't, be sure to contact your website designer so they can troubleshoot the issue.
Your website looks great and you are proud of it, but have you checked it on your mobile phone? Did you REALLY REALLY check it?
Most people are now finding your website via their mobile phones. Just because your website looks great from your laptop, it doesn't mean that the mobile experience is just as great. As website designers, we have to make sure that things “break down” properly once the screen size goes down. This is known as having a “responsive” website. Meaning, the website is responsive to any screen size.
Visit your mobile website and go page by page. Click on buttons, navigate to other pages, fill out forms, click on buttons. You may just discover that something is not working as it should. Put yourself in the shoes of a customer. Is it easy to get the information they are seeking? Are the words easy to read? Are the images fitting within the screen? All these things can have an impact on your customer's experience.
It's an everyday threat, and the weakest of websites fall prey to Malware. Malware does not discriminate, it has no idea who you are. It just goes from site to site hoping a website lets them in. Once the website is injected with Malware, you are unlikely to know right away.
Malware can create new pages on your website filled with spam, and you will never know it. Malware can cause things to break, and detecting or fixing it can become very difficult once the damage has been done.
For a yearly fee, your hosting company may offer a Malware protection plan. This plan offers a worry-free service, by monitoring for Malware, creating backups, and eliminating harmful files injected into your file folders.
Plug-ins such as Wordfence and Jetpack are great options to take care of your website. If you have reason to believe that your website is already infected, such plug-ins can scan your files for you and find them. The last thing you want is to have to deal with a virus in your website, believe me.
If you have a WordPress website, chances are that there are a number of plug-ins that were used to build the site. Plug-ins are great. They solve so many problems and can really enhance the website experience for your viewers. But plug-ins are updated by their creators regularly, which means in turn, you have to update them once the creator has made changes.
A lot of the updates that are given to WordPress users deal with site security. Since hackers are always finding ways to break into your website, developers have to find ways to prevent it. By not updating your plug-ins, you are leaving your website vulnerable to hackers and malware. The same goes for the theme/template used to build your website and for WordPress itself- all offer regular updates.
Your website designer may offer affordable monthly maintenance plans, where they can make sure your site is always updated, amongst other things.
A large misconception is that once your website goes live, Google (And other Search Engines such as Bing and Yahoo) will somehow magically discover it and decide to bring your website to their search results, making it easy to find your website. It doesn't work that way.
Many, many things have to be done just to get your foot in the door. There are so many things, that I will explain it all in another article. What's worse, a lot of website designers are not skilled in this area. Their main focus is on the design and layouts of your website. So you cannot leave this up to them.
Another misconception is that optimizing your website should go hand in hand with building the website. Wrong again. Search Engine Optimization (or SEO for short) is a science all in itself. Therefore, it requires a lot of work that is completely unaffiliated with the website build.
As the saying goes, “What good is a website if no one can find it?”
After your website is completed, find yourself a reputable SEO agency or technician who has at least 5 years in the business. Make sure to ask them for examples of their work, and be sure to read their reviews.
Stay away from agencies who offer contracts only, as you do not want to be locked in with an agency who does not deliver.
Finally, be sure to understand what all is involved, how long it takes to work, and what the process is like. SEO is not an overnight service. There is no “instant gratification.” Your competitors took many years to establish themselves before they got to be number 1. You'll have to start where they did. If you have a reputable SEO agency on your side, you may get there faster than you think.
Learn more about our Search Engine Optimization Services.
Search engine optimization plays a key role in helping businesses grow. It improves traffic on their website and helps them reach a large audience. SEO marketing basically works on improving a website’s visibility in search engines, but in reality, it offers a lot more than this.
If your company hasn’t worked on SEO yet, you are missing out big! In the below article, we have listed 10 reasons why you absolutely need to have your website search engine optimized. Dive in to know all of them!
For small businesses, appearing in searches proves to be a difficult job. Paid search positions may work wonders for them, but to have long-term growth they need to have organic searches. Organic traffic starts with Google, where 75% of the search market resides. A vast majority of the world hits up Google almost every day to buy services. This means your business has a great chance to be found online by customers.
Companies that find Google’s algorithms difficult to understand often try to have a better position in other search engines. The truth, however, is that if your website is sufficiently optimized for Google, it will automatically show up in search engines like Bing, Baidu, or even YouTube. This happens because Google has an organic search market where SEO optimized sites take root there. They naturally get more traffic, views, and clicks which help them grow to large levels.
ROI or return on investment is undeniable with SEO optimized website. It is not just a marketing cost but a real investment.
The real job of businesses is to gain organic traffic and it may take them months to obtain it. And this is exactly why we call SEO a long term strategy. A well SEO optimized website gives positive results and high-quality traffic for a long time, given that you keep on investing in your site.
For ROI to work properly, companies hire search engine experts. Their job is to build up every aspect of a business including the website and social media accounts. They ensure a well carried out optimization strategy which gives more traffic and conversions. Better the SEO, better the leads.
A strong website starts with the trust and security it offers to customers. If your website appears on top of the searches, you naturally gain your customer’s trust and reliability. The problem is that earning this trust takes a long time as the process of SEO asks for commitment and patience. All the same, if your brand has something great to offer, then you are automatically going to gain a lot of credibility from users. A positive user behavior or feedback on your site increases awareness of your business and gives you a larger audience.
With trust and credibility comes a great user experience. Companies in the digital world truly know how much user experience matter in marketing. Your only job is to have a quality SEO website on search engines like Google. By doing this, the user experience at your site will increase and will bring with itself more positive rankings, conversion rates, and brand awareness.
You need brand awareness for your business to grow. The more people see your business in their searches, the more your brand grows. In today’s market, there is a lot of competition between businesses, especially small ones.
Without your own identity, you can’t be popular among them. This is where SEO comes in. It helps you compete with other companies by making you more visible in search engines.
It might be costly for small businesses, but in reality, SEO is cheaper than other things in the long run. It is more like an investment that gives you a lot of benefits in the end. All the input you put results in more clicks and traffic on your website. Many companies don’t optimize their sites because of the costs but trust us, having your website search engine optimized is a must for your company. And the cost will be worth it!
Social media and SEO are said to be bi-directional. The more popular you are on social media, the more popular your business is going to be and vice versa. In other words, a top-ranking page in Google Search is the likeliest to be shared on social media.
Your business website gets more clicks when you are popular on social media because of the increased brand awareness.
In recent years, as mobile traffic has grown, searches have taken a more local turn. This allows businesses, especially small ones to grow significantly as word gets around more in their own area. Local SEO helps a great deal in this regard. If your website is locally optimized, you are most likely going to get the majority of customers from your vicinity because people find it easier and quicker to connect.
Well, there is no question about this one. SEO has been around for a long now and is continuing to grow. The more properly it is done, the longer it stays. SEO demands investment, hard work, and patience but whatever input you give, it comes back in the end and benefits your business.
It is not anytime soon that we stop living in a digital world. The market is growing, and so is the competition. People stay online for searching and browsing nearly half their day.
A clear majority of the world uses search engines daily for so many purposes. According to a report, 3.5 billion searches take place every day. This means your business always has a great chance to be found by customers online.
As said, SEO has a lot to offer in the market. It greatly helps all types of businesses and companies grow to large levels. If you are still missing out on SEO, join the search engine now!
Your website is what runs your business. It connects you with the world where people turn to the internet for basically everything. When you set up your website, you actually decide how successful your business will be because a website is what boosts a brand.
Unfortunately, most businesses are unaware of the importance of web design and often end up not getting enough traffic, whether it’s online or on spot.
A good web design creates a positive user experience and better search engine optimization (SEO). In this article, we have highlighted the importance of having a good web design that positively affects your SEO. Designing a striking webpage with a reputable Atlanta website design company includes several aspects and is very important if you want to have far-reaching SEO.
You all know of this phrase pretty well but it is time you thought about it seriously as a business owner.
The impression your website is going to make on its visitors right after they click on your URL should be engaging enough for them to stay there and come back again, or else the user would end up pressing the back button and moving onto a competitor’s website.
This impression is literally built in seconds, during which the visitors decide to leave or stay even before they have read the content. To create a lasting impression, your webpage needs to be designed in a way that is appealing to the visitors.
User experience on your webpage matters a lot. In fact, it is the key to having a successful SEO. This experience is only positive if your webpage is designed user friendly. The latter includes everything from your layout to design, webpage speed, content, and communication.
Besides, your page should be reliable and secure so that users feel no hesitation in signing up for notifications or newsletter. The page should maintain user privacy and enable cookies for better performance.
Remember that user experience and SEO practices go hand in hand. The more your website engages users, the more it is going to show up in search results. So spend your time and money in making your page user friendly.
By display, we mean the visuals of your website that the user will see. It includes font, color scheme, images, and/or videos. If your color scheme is outdated or flashy it is not going to attract many people.
Instead, it should be on a professional approach so that your users enjoy scrolling through your website. The same goes for the font which should be easy to read.
Apart from this, the images and videos on your webpage speak a lot. They convey what you offer in your business to the users so make sure to choose images that gather interest and are content-related.
Quality visuals greatly increase user engagement on a webpage and improve its SEO. To create quality visuals, please keep in mind the points mentioned above.
Another important factor is that nowadays people hardly have the time or patience for irresponsive websites when they are browsing on mobiles. If the webpage they are going through does not adjust accordingly, they would just go back and search for another webpage, bringing your traffic scores down.
To avoid this from happening, make sure you design a page that fits properly on mobile screens and at the same time looks interesting.
Navigation is also useful in having a successful webpage because the easier your website is in handling, the more clicks it will have.
Make sure you do not mislead the visitors with complex search engine crawlers, pop-ups, or numerous categories.
Your website should have clear navigation either by a menu or a side panel leading to all the components of your page. Also, try not to make the page crowded because that would make users frustrated and would eventually reduce traffic on your page.
In a good website design, the page’s speed is a very important factor. No user likes to waste time waiting for a page to load. Remember that if a page takes more than a few seconds to load, then the users will stay on it for long.
This will have a negative impact on your website’s optimization.
To avoid this, focus on making fast and responsive pages. Do not store images or content that takes a lot of space because that will make the page slow. Likewise, an irresponsive page is going to lose you customers. So use strategies to give a responsive gesture as it will make customers stay at your page and keep them coming back.
Website design may sometimes mean design visuals, but the content is equally important in having more users on your webpage.
Make sure that your content is organic and related to your business. Even if it is brief, it should be interesting to engage users because the more the latter, the more the search engines will like your website.
On the other hand, having bland content on your website will push away users and reduce your optimization as well.
Communicating with users is extremely important if you want to have a promising audience. When a user has browsed through your webpage, make sure that there is some way they can connect to you.
It could be a chat box in the side panel, an email address to write at, or even a phone number to call. If your website offers none of this information, then you are risking losing a number of followers.
Since user activity and search engine optimization are so importantly linked, make sure that you are available to your site’s visitors most of the time.
Lastly, in a wrap, your web page design has a lot to contribute to the amount of online traffic you are getting. If your page is giving a satisfying user experience, then your audience will increase, and accordingly, you will have a positive search engine ranking.
Think smart and invest in web design because it’s worth it.
As a business owner, you want to improve user experience on your website and here we are talking about improving your site for marketing as an attorney. The user experience on your website is not only going to show your name up more in the search results but will also generate leads.
Previously Google didn’t pay much attention to user experience, but now it assesses carefully what the users are doing after landing on your website. If a user had a successful experience, and this is determined by the time spent on the site, the number of pages visited and low bounce rates, Google gives a five-star rating to your site.
In this article, you will find some really helpful tips to improve user experience on your attorney website. These tips are told by a legal SEO and Atlanta Web Design Expert, Ish Laos.
Founder Ish Laos has been creating attorney law firm websites for over 10 years. Over the years, many of his attorney clients turned to him for SEO. Webstuffguy.com has the expertise and the know-how to get websites to rank no matter if you deal with personal injury, family law, immigration, criminal law and bankruptcy.
Now, let’s take go through the tips
On your website, the sidebars should be in context with the main content of the site. They can include contact forms or any other broad information about your firm. Whatever it is, make sure that it is specific with your content and does not choke the user. Rather it should be thoughtfully placed to avoid user lassitude. So, even when the user had dived deep into a topic, they will have no problem and disruption in altering back.
Lastly, your sidebars can be in accordance with the size of your website. For example, if you have a sidebar linking to pedestrian accidents, it should have information on what to do after the accident, how to attend to the pedestrian, and after-accident protocol.
When a user browses through your website, contact forms are going to connect you and him. To make yours effective, you need to know the following:
For the ease of users, make sure your contact forms are easily accessible. They should be available on every page of your site. You do not need to put them up in sidebars or popups, but it is more convenient if they are just in range whenever a user wants to reach out to you.
No one likes the hassle of filling in lengthy details. If your form is long, people may not go through the trouble of filling it. So make them short and precise.
To do things the right way, have the validation programming on your website that runs authenticity check on things like correctly configured emails, contact numbers, and that the data is filled where needed. But on the same hand, you do not want to be hard on your users so make sure your programming is not complex or annoying.
The more organized your website is, the more it appeals to the users. Your content should be set in a way that the user finds easy to browse through. Your site should be based on a theme, with headings and subheadings branching off the main page so that it is easy to go through the required stuff.
For example, for a lawyer’s site referring to road accidents, it can have pages divided into headings talking about the kinds of road accidents, legal matters related to the accidents, and so on.
Without clues guiding you in the right direction, you would be lost when navigating through the internet. To make things easy for your clients, try to give them indications on your website by using menus, colors, and other tactics.
For users to know which page of the site they are on, the menu items are really helpful. Your page with the menu items should be active and have a different colored theme than the rest of the site.
To help your clients even more, use breadcrumbs. As directional links, they are a great way to show people which page they are on. Attorney websites should guide people in the right direction, and breadcrumbs help people see if they are in the correct place. If not, they can always go back to the main page following the same breadcrumbs.
When browsing through an attorney website, users expect to have all the information on legal matters right where the heading shows it to be. So, make sure that you fill in correct descriptions on your site to save users the unnecessary bother of searching too much.
As discussed earlier, every page of your site should have contact information so that if users feel like contacting the attorney at any point, they find it easy.
No one likes to wait so if your site is taking too long to respond, users will move on to the next. This may also lower your organic ranking so it is better to check your page speed at Google’s Page Speed Insights and amend the problems if any in your page loading.
Last of all, go through your site again and again to check if everything is in order. Ensure that your contact forms, menu items, image links, and everything else is functional. A properly working site is going to increase your ratings and a lot of users are going to come your way.
In a wrap, these user experience tips are no doubt going to work wonders for attorneys and their law sites. The effective the site is, the more ratings there are, and more the ratings, the more the leads.
A long time ago, it was easy to manipulate a website so that it got to the top of Google searches. I hear it all the time, “Ish, our website used to be number 1 all over the state or even the country, and now we have plummeted.” Since then however, Google has changed it’s stance on what matters and what doesn’t. Websites that are using the same formula from years ago that have awarded them in the past, are now being left behind in the dust.
Google has now adopted a formula that makes total sense in my opinion, and essentially, it’s this: The more love you put towards your website, the more Google will take notice.
As someone who builds websites for a living and offers search engine optimization (SEO) services in Atlanta, I can attest that this is truly the case, because I have seen it for myself. I have clients who ask for a website and once it’s done, they never bother to update it. On the other hand, I have clients who are always sending me new material to add to their site. Which person are you?
Instead, do something that’s much easier– fall back in love with your old passion. You know what i’m talking about- your job, your profession, the business you run. Remember the early days when you discovered you were really good at that one thing, and you decided to leave your 9-5 to pursue your own business? And now years later, you’re running your own business doing what you love, but perhaps it has become a bit mundane. If this is you- then you’re not the only one who has taken notice- so has Google.
Google has learned to think the same way a person would think when they visit your website. The ultimate goal now has become- the longer we could keep a visitor on your website, the more Google will take notice.
The more content you cook up, the more you enhance your website and your visibility. Me personally, I am ALWAYS ALWAYS thinking of topics to add to my website. I keep my phone as a handy device for when an idea quickly surfaces. I grab my phone and make a note of it before the idea leaves my head. By the end of every month, I have 2-3 new topics to discuss that I think people will find useful.
Most of my ideas spring into mind when I’m in the middle of performing my job.
Think about a typical work day for you. How many clients do you talk to? How many prospects call you asking questions. After a while, do you find yourself answering the same questions over and over again? Bingo- you’ve got a good topic.
How about a funny experience that occurred while on the job? Would that make a good article topic? Of course it would, do you know why? Because that’s a better topic than no topic at all. It also demonstrates to your visitors that you’re human, and not this big corporation.
Keep adding to your website. Think of new sections to add. Compose an FAQ page. Talk about an experience you had. Talk about common misconceptions. Sound like a human being, because this is what draws people to you. Always be alert for new topics you could add to your website. The more you do all of the above, the longer people will stay on your website, and perhaps they will keep returning for more. In the end, Google will take notice of the engagement your website produces, and in 2021, that’s what it’ll be all about.
When customers search for a nearby vendor, they tend to be serious about making a purchase–according to Google, half of all local searches on mobile lead users to visit a store within a day. With that rate of potential sales generation, there’s a powerful incentive to push your web page to the top of search results for customers near you.
At WebStuffGuy, we can place your page to the top of local search results. We’re pleased that Clutch, a verified B2B ratings and reviews platform, has recognized us as one of the top five highest performing firms for SEO in Atlanta.
We have a keen understanding of the unique challenges small businesses face–after all, we’re a shop of three team members who share deep expertise in SEO and web design. You can count on us, as we offer our services exclusively to fellow small businesses. We’ve worked mainly with clients in the legal industry.
We recently received a five-star rating for our work. We engaged with a law firm to increase the exposure of their website. Our projects included building landing pages for improved SEO, managing pay-per-click campaigns, and maintaining their website.
Our changes contributed to a significant increase in their web traffic. Based on the success of our engagement, the law firm came to feel that they could depend on our work.
“We certainly wouldn’t still be using webstuffguy.com after 7 years if they weren’t producing. Over 30% of our business comes from online traffic and they are a big reason for that.”
–Founder, Law Firm
We’ve also received testimonials from other happy customers. For example, we ran a digital marketing campaign for another law firm and optimized their website.
“We hired Ish of webstuffguy.com. He is there with us when we have questions, he is dedicated to our firm in getting the most out of our website. Our business on the web had increased threefold since we hired him. I highly recommend his services!”
–Richard B, Blevings & Hong Law Firm
Interested potential customers can review some of our work on The Manifest, a company blog site. The Manifest wants you to know that they consider us one of the top 20 SEO companies in Atlanta! Our projects can also be seen in a visual format on Visual Objects.
Want to push your site to the top of local search results? Contact us today!