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Search engine optimization plays a key role in helping businesses grow. It improves traffic on their website and helps them reach a large audience. SEO marketing basically works on improving a website’s visibility in search engines, but in reality, it offers a lot more than this.
If your company hasn’t worked on SEO yet, you are missing out big! In the below article, we have listed 10 reasons why you absolutely need to have your website search engine optimized. Dive in to know all of them!
For small businesses, appearing in searches proves to be a difficult job. Paid search positions may work wonders for them, but to have long-term growth they need to have organic searches. Organic traffic starts with Google, where 75% of the search market resides. A vast majority of the world hits up Google almost every day to buy services. This means your business has a great chance to be found online by customers.
Companies that find Google’s algorithms difficult to understand often try to have a better position in other search engines. The truth, however, is that if your website is sufficiently optimized for Google, it will automatically show up in search engines like Bing, Baidu, or even YouTube. This happens because Google has an organic search market where SEO optimized sites take root there. They naturally get more traffic, views, and clicks which help them grow to large levels.
ROI or return on investment is undeniable with SEO optimized website. It is not just a marketing cost but a real investment.
The real job of businesses is to gain organic traffic and it may take them months to obtain it. And this is exactly why we call SEO a long term strategy. A well SEO optimized website gives positive results and high-quality traffic for a long time, given that you keep on investing in your site.
For ROI to work properly, companies hire search engine experts. Their job is to build up every aspect of a business including the website and social media accounts. They ensure a well carried out optimization strategy which gives more traffic and conversions. Better the SEO, better the leads.
A strong website starts with the trust and security it offers to customers. If your website appears on top of the searches, you naturally gain your customer’s trust and reliability. The problem is that earning this trust takes a long time as the process of SEO asks for commitment and patience. All the same, if your brand has something great to offer, then you are automatically going to gain a lot of credibility from users. A positive user behavior or feedback on your site increases awareness of your business and gives you a larger audience.
With trust and credibility comes a great user experience. Companies in the digital world truly know how much user experience matter in marketing. Your only job is to have a quality SEO website on search engines like Google. By doing this, the user experience at your site will increase and will bring with itself more positive rankings, conversion rates, and brand awareness.
You need brand awareness for your business to grow. The more people see your business in their searches, the more your brand grows. In today’s market, there is a lot of competition between businesses, especially small ones.
Without your own identity, you can’t be popular among them. This is where SEO comes in. It helps you compete with other companies by making you more visible in search engines.
It might be costly for small businesses, but in reality, SEO is cheaper than other things in the long run. It is more like an investment that gives you a lot of benefits in the end. All the input you put results in more clicks and traffic on your website. Many companies don’t optimize their sites because of the costs but trust us, having your website search engine optimized is a must for your company. And the cost will be worth it!
Social media and SEO are said to be bi-directional. The more popular you are on social media, the more popular your business is going to be and vice versa. In other words, a top-ranking page in Google Search is the likeliest to be shared on social media.
Your business website gets more clicks when you are popular on social media because of the increased brand awareness.
In recent years, as mobile traffic has grown, searches have taken a more local turn. This allows businesses, especially small ones to grow significantly as word gets around more in their own area. Local SEO helps a great deal in this regard. If your website is locally optimized, you are most likely going to get the majority of customers from your vicinity because people find it easier and quicker to connect.
Well, there is no question about this one. SEO has been around for a long now and is continuing to grow. The more properly it is done, the longer it stays. SEO demands investment, hard work, and patience but whatever input you give, it comes back in the end and benefits your business.
It is not anytime soon that we stop living in a digital world. The market is growing, and so is the competition. People stay online for searching and browsing nearly half their day.
A clear majority of the world uses search engines daily for so many purposes. According to a report, 3.5 billion searches take place every day. This means your business always has a great chance to be found by customers online.
As said, SEO has a lot to offer in the market. It greatly helps all types of businesses and companies grow to large levels. If you are still missing out on SEO, join the search engine now!
Your website is what runs your business. It connects you with the world where people turn to the internet for basically everything. When you set up your website, you actually decide how successful your business will be because a website is what boosts a brand.
Unfortunately, most businesses are unaware of the importance of web design and often end up not getting enough traffic, whether it’s online or on spot.
A good web design creates a positive user experience and better search engine optimization (SEO). In this article, we have highlighted the importance of having a good web design that positively affects your SEO. Designing a striking webpage with a reputable Atlanta website design company includes several aspects and is very important if you want to have far-reaching SEO.
You all know of this phrase pretty well but it is time you thought about it seriously as a business owner.
The impression your website is going to make on its visitors right after they click on your URL should be engaging enough for them to stay there and come back again, or else the user would end up pressing the back button and moving onto a competitor’s website.
This impression is literally built in seconds, during which the visitors decide to leave or stay even before they have read the content. To create a lasting impression, your webpage needs to be designed in a way that is appealing to the visitors.
User experience on your webpage matters a lot. In fact, it is the key to having a successful SEO. This experience is only positive if your webpage is designed user friendly. The latter includes everything from your layout to design, webpage speed, content, and communication.
Besides, your page should be reliable and secure so that users feel no hesitation in signing up for notifications or newsletter. The page should maintain user privacy and enable cookies for better performance.
Remember that user experience and SEO practices go hand in hand. The more your website engages users, the more it is going to show up in search results. So spend your time and money in making your page user friendly.
By display, we mean the visuals of your website that the user will see. It includes font, color scheme, images, and/or videos. If your color scheme is outdated or flashy it is not going to attract many people.
Instead, it should be on a professional approach so that your users enjoy scrolling through your website. The same goes for the font which should be easy to read.
Apart from this, the images and videos on your webpage speak a lot. They convey what you offer in your business to the users so make sure to choose images that gather interest and are content-related.
Quality visuals greatly increase user engagement on a webpage and improve its SEO. To create quality visuals, please keep in mind the points mentioned above.
Another important factor is that nowadays people hardly have the time or patience for irresponsive websites when they are browsing on mobiles. If the webpage they are going through does not adjust accordingly, they would just go back and search for another webpage, bringing your traffic scores down.
To avoid this from happening, make sure you design a page that fits properly on mobile screens and at the same time looks interesting.
Navigation is also useful in having a successful webpage because the easier your website is in handling, the more clicks it will have.
Make sure you do not mislead the visitors with complex search engine crawlers, pop-ups, or numerous categories.
Your website should have clear navigation either by a menu or a side panel leading to all the components of your page. Also, try not to make the page crowded because that would make users frustrated and would eventually reduce traffic on your page.
In a good website design, the page’s speed is a very important factor. No user likes to waste time waiting for a page to load. Remember that if a page takes more than a few seconds to load, then the users will stay on it for long.
This will have a negative impact on your website’s optimization.
To avoid this, focus on making fast and responsive pages. Do not store images or content that takes a lot of space because that will make the page slow. Likewise, an irresponsive page is going to lose you customers. So use strategies to give a responsive gesture as it will make customers stay at your page and keep them coming back.
Website design may sometimes mean design visuals, but the content is equally important in having more users on your webpage.
Make sure that your content is organic and related to your business. Even if it is brief, it should be interesting to engage users because the more the latter, the more the search engines will like your website.
On the other hand, having bland content on your website will push away users and reduce your optimization as well.
Communicating with users is extremely important if you want to have a promising audience. When a user has browsed through your webpage, make sure that there is some way they can connect to you.
It could be a chat box in the side panel, an email address to write at, or even a phone number to call. If your website offers none of this information, then you are risking losing a number of followers.
Since user activity and search engine optimization are so importantly linked, make sure that you are available to your site’s visitors most of the time.
Lastly, in a wrap, your web page design has a lot to contribute to the amount of online traffic you are getting. If your page is giving a satisfying user experience, then your audience will increase, and accordingly, you will have a positive search engine ranking.
Think smart and invest in web design because it’s worth it.
As a business owner, you want to improve user experience on your website and here we are talking about improving your site for marketing as an attorney. The user experience on your website is not only going to show your name up more in the search results but will also generate leads.
Previously Google didn’t pay much attention to user experience, but now it assesses carefully what the users are doing after landing on your website. If a user had a successful experience, and this is determined by the time spent on the site, the number of pages visited and low bounce rates, Google gives a five-star rating to your site.
In this article, you will find some really helpful tips to improve user experience on your attorney website. These tips are told by a legal SEO and Atlanta Web Design Expert, Ish Laos.
Founder Ish Laos has been creating attorney law firm websites for over 10 years. Over the years, many of his attorney clients turned to him for SEO. Webstuffguy.com has the expertise and the know-how to get websites to rank no matter if you deal with personal injury, family law, immigration, criminal law and bankruptcy.
Now, let’s take go through the tips
On your website, the sidebars should be in context with the main content of the site. They can include contact forms or any other broad information about your firm. Whatever it is, make sure that it is specific with your content and does not choke the user. Rather it should be thoughtfully placed to avoid user lassitude. So, even when the user had dived deep into a topic, they will have no problem and disruption in altering back.
Lastly, your sidebars can be in accordance with the size of your website. For example, if you have a sidebar linking to pedestrian accidents, it should have information on what to do after the accident, how to attend to the pedestrian, and after-accident protocol.
When a user browses through your website, contact forms are going to connect you and him. To make yours effective, you need to know the following:
For the ease of users, make sure your contact forms are easily accessible. They should be available on every page of your site. You do not need to put them up in sidebars or popups, but it is more convenient if they are just in range whenever a user wants to reach out to you.
No one likes the hassle of filling in lengthy details. If your form is long, people may not go through the trouble of filling it. So make them short and precise.
To do things the right way, have the validation programming on your website that runs authenticity check on things like correctly configured emails, contact numbers, and that the data is filled where needed. But on the same hand, you do not want to be hard on your users so make sure your programming is not complex or annoying.
The more organized your website is, the more it appeals to the users. Your content should be set in a way that the user finds easy to browse through. Your site should be based on a theme, with headings and subheadings branching off the main page so that it is easy to go through the required stuff.
For example, for a lawyer’s site referring to road accidents, it can have pages divided into headings talking about the kinds of road accidents, legal matters related to the accidents, and so on.
Without clues guiding you in the right direction, you would be lost when navigating through the internet. To make things easy for your clients, try to give them indications on your website by using menus, colors, and other tactics.
For users to know which page of the site they are on, the menu items are really helpful. Your page with the menu items should be active and have a different colored theme than the rest of the site.
To help your clients even more, use breadcrumbs. As directional links, they are a great way to show people which page they are on. Attorney websites should guide people in the right direction, and breadcrumbs help people see if they are in the correct place. If not, they can always go back to the main page following the same breadcrumbs.
When browsing through an attorney website, users expect to have all the information on legal matters right where the heading shows it to be. So, make sure that you fill in correct descriptions on your site to save users the unnecessary bother of searching too much.
As discussed earlier, every page of your site should have contact information so that if users feel like contacting the attorney at any point, they find it easy.
No one likes to wait so if your site is taking too long to respond, users will move on to the next. This may also lower your organic ranking so it is better to check your page speed at Google’s Page Speed Insights and amend the problems if any in your page loading.
Last of all, go through your site again and again to check if everything is in order. Ensure that your contact forms, menu items, image links, and everything else is functional. A properly working site is going to increase your ratings and a lot of users are going to come your way.
In a wrap, these user experience tips are no doubt going to work wonders for attorneys and their law sites. The effective the site is, the more ratings there are, and more the ratings, the more the leads.
A long time ago, it was easy to manipulate a website so that it got to the top of Google searches. I hear it all the time, “Ish, our website used to be number 1 all over the state or even the country, and now we have plummeted.” Since then however, Google has changed it’s stance on what matters and what doesn’t. Websites that are using the same formula from years ago that have awarded them in the past, are now being left behind in the dust.
Google has now adopted a formula that makes total sense in my opinion, and essentially, it’s this: The more love you put towards your website, the more Google will take notice.
As someone who builds websites for a living and offers search engine optimization (SEO) services in Atlanta, I can attest that this is truly the case, because I have seen it for myself. I have clients who ask for a website and once it’s done, they never bother to update it. On the other hand, I have clients who are always sending me new material to add to their site. Which person are you?
Instead, do something that’s much easier– fall back in love with your old passion. You know what i’m talking about- your job, your profession, the business you run. Remember the early days when you discovered you were really good at that one thing, and you decided to leave your 9-5 to pursue your own business? And now years later, you’re running your own business doing what you love, but perhaps it has become a bit mundane. If this is you- then you’re not the only one who has taken notice- so has Google.
Google has learned to think the same way a person would think when they visit your website. The ultimate goal now has become- the longer we could keep a visitor on your website, the more Google will take notice.
The more content you cook up, the more you enhance your website and your visibility. Me personally, I am ALWAYS ALWAYS thinking of topics to add to my website. I keep my phone as a handy device for when an idea quickly surfaces. I grab my phone and make a note of it before the idea leaves my head. By the end of every month, I have 2-3 new topics to discuss that I think people will find useful.
Most of my ideas spring into mind when I’m in the middle of performing my job.
Think about a typical work day for you. How many clients do you talk to? How many prospects call you asking questions. After a while, do you find yourself answering the same questions over and over again? Bingo- you’ve got a good topic.
How about a funny experience that occurred while on the job? Would that make a good article topic? Of course it would, do you know why? Because that’s a better topic than no topic at all. It also demonstrates to your visitors that you’re human, and not this big corporation.
Keep adding to your website. Think of new sections to add. Compose an FAQ page. Talk about an experience you had. Talk about common misconceptions. Sound like a human being, because this is what draws people to you. Always be alert for new topics you could add to your website. The more you do all of the above, the longer people will stay on your website, and perhaps they will keep returning for more. In the end, Google will take notice of the engagement your website produces, and in 2021, that’s what it’ll be all about.
When customers search for a nearby vendor, they tend to be serious about making a purchase–according to Google, half of all local searches on mobile lead users to visit a store within a day. With that rate of potential sales generation, there’s a powerful incentive to push your web page to the top of search results for customers near you.
At WebStuffGuy, we can place your page to the top of local search results. We’re pleased that Clutch, a verified B2B ratings and reviews platform, has recognized us as one of the top five highest performing firms for SEO in Atlanta.
We have a keen understanding of the unique challenges small businesses face–after all, we’re a shop of three team members who share deep expertise in SEO and web design. You can count on us, as we offer our services exclusively to fellow small businesses. We’ve worked mainly with clients in the legal industry.
We recently received a five-star rating for our work. We engaged with a law firm to increase the exposure of their website. Our projects included building landing pages for improved SEO, managing pay-per-click campaigns, and maintaining their website.
Our changes contributed to a significant increase in their web traffic. Based on the success of our engagement, the law firm came to feel that they could depend on our work.
“We certainly wouldn’t still be using webstuffguy.com after 7 years if they weren’t producing. Over 30% of our business comes from online traffic and they are a big reason for that.”
–Founder, Law Firm
We’ve also received testimonials from other happy customers. For example, we ran a digital marketing campaign for another law firm and optimized their website.
“We hired Ish of webstuffguy.com. He is there with us when we have questions, he is dedicated to our firm in getting the most out of our website. Our business on the web had increased threefold since we hired him. I highly recommend his services!”
–Richard B, Blevings & Hong Law Firm
Interested potential customers can review some of our work on The Manifest, a company blog site. The Manifest wants you to know that they consider us one of the top 20 SEO companies in Atlanta! Our projects can also be seen in a visual format on Visual Objects.
Want to push your site to the top of local search results? Contact us today!