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As a business owner, you want to improve user experience on your website and here we are talking about improving your site for marketing as an attorney. The user experience on your website is not only going to show your name up more in the search results but will also generate leads.
Previously Google didn’t pay much attention to user experience, but now it assesses carefully what the users are doing after landing on your website. If a user had a successful experience, and this is determined by the time spent on the site, the number of pages visited and low bounce rates, Google gives a five-star rating to your site.
In this article, you will find some really helpful tips to improve user experience on your attorney website. These tips are told by a legal SEO and Atlanta Web Design Expert, Ish Laos.
Founder Ish Laos has been creating attorney law firm websites for over 10 years. Over the years, many of his attorney clients turned to him for SEO. Webstuffguy.com has the expertise and the know-how to get websites to rank no matter if you deal with personal injury, family law, immigration, criminal law and bankruptcy.
Now, let’s take go through the tips
On your website, the sidebars should be in context with the main content of the site. They can include contact forms or any other broad information about your firm. Whatever it is, make sure that it is specific with your content and does not choke the user. Rather it should be thoughtfully placed to avoid user lassitude. So, even when the user had dived deep into a topic, they will have no problem and disruption in altering back.
Lastly, your sidebars can be in accordance with the size of your website. For example, if you have a sidebar linking to pedestrian accidents, it should have information on what to do after the accident, how to attend to the pedestrian, and after-accident protocol.
When a user browses through your website, contact forms are going to connect you and him. To make yours effective, you need to know the following:
For the ease of users, make sure your contact forms are easily accessible. They should be available on every page of your site. You do not need to put them up in sidebars or popups, but it is more convenient if they are just in range whenever a user wants to reach out to you.
No one likes the hassle of filling in lengthy details. If your form is long, people may not go through the trouble of filling it. So make them short and precise.
To do things the right way, have the validation programming on your website that runs authenticity check on things like correctly configured emails, contact numbers, and that the data is filled where needed. But on the same hand, you do not want to be hard on your users so make sure your programming is not complex or annoying.
The more organized your website is, the more it appeals to the users. Your content should be set in a way that the user finds easy to browse through. Your site should be based on a theme, with headings and subheadings branching off the main page so that it is easy to go through the required stuff.
For example, for a lawyer’s site referring to road accidents, it can have pages divided into headings talking about the kinds of road accidents, legal matters related to the accidents, and so on.
Without clues guiding you in the right direction, you would be lost when navigating through the internet. To make things easy for your clients, try to give them indications on your website by using menus, colors, and other tactics.
For users to know which page of the site they are on, the menu items are really helpful. Your page with the menu items should be active and have a different colored theme than the rest of the site.
To help your clients even more, use breadcrumbs. As directional links, they are a great way to show people which page they are on. Attorney websites should guide people in the right direction, and breadcrumbs help people see if they are in the correct place. If not, they can always go back to the main page following the same breadcrumbs.
When browsing through an attorney website, users expect to have all the information on legal matters right where the heading shows it to be. So, make sure that you fill in correct descriptions on your site to save users the unnecessary bother of searching too much.
As discussed earlier, every page of your site should have contact information so that if users feel like contacting the attorney at any point, they find it easy.
No one likes to wait so if your site is taking too long to respond, users will move on to the next. This may also lower your organic ranking so it is better to check your page speed at Google’s Page Speed Insights and amend the problems if any in your page loading.
Last of all, go through your site again and again to check if everything is in order. Ensure that your contact forms, menu items, image links, and everything else is functional. A properly working site is going to increase your ratings and a lot of users are going to come your way.
In a wrap, these user experience tips are no doubt going to work wonders for attorneys and their law sites. The effective the site is, the more ratings there are, and more the ratings, the more the leads.
Remember learning about the color wheel and ROYGBIV in elementary school?
Turns out that understanding primary and secondary colors, and the emotions each color evokes, can help you select the right colors for your website and brand. This is key when communicating with your Atlanta website design company. Let’s head back to art class to learn about the psychology of color.
Blue, yellow, and red are primary colors. Secondary colors, orange, purple, and green and created by combining primary colors. For example, green is created by combining yellow and blue. Adding more blue than yellow adjusts the shade and creates tertiary colors like teal.
Complementary colors are directly across from each on the color wheel. These opposites create the greatest contrast when used in conjunction to create brand logos, retail displays, or websites.
On the basic color wheel, a line is created to separate warm and cool colors. Green, blue and purple make up the cool side whole red, orange, and yellow represent the warm side. The theory is that color affects depth perception in our eyes and warm colors advance ahead as opposed to cool colors that recede.
Each color conjures a different feeling and emotion. For this reason, it is important to consider the impact of color when designing your website or brand.
In general, warm colors remind us of sun or fire. These colors are energizing, passionate, and reflect energy and enthusiasm.
Red: It should not be a surprise that red is associated with fire or danger. The color can also represent excitement, passion, and power. The truest of reds can be overwhelming when used as the foundational color for design. Red is best reserved for a dramatic accent color.
Orange: Similar to the changing of the leaves in fall, orange denotes movement and even creativity. The color orange reminds us of the fruit by the same name and therefore can be used to represent health and vitality. Orange is strong without being as overbearing as red.
Yellow: Channeling the warm of a sunny day, yellow represents happiness, light, and sunshine. Including yellow in your designs adds a bit of cheerfulness.
Cool colors remind us of refreshing water or serene relaxing feeling of grass between our toes. These colors tend to be more soothing and relaxed than warm colors. The inclusion of cool colors in your website can add a touch of professionalism.
Green: Combing the warm of yellow and coolness of blue, green provides stability and balance in design. This harmonizing color is often used for websites relating to nature or wealth.
Blue: Blue signifies calmness or responsibility, but the exact meaning can vary based on the shade. Dark navy blue is popular with corporate designs to represent strength. By contrast, light blues evoke calm and relaxation.
Purple: For centuries, deep purple has represented luxury and wealth. Inclusion of light purples, such as lilac, in your design adds a bit of romance.
Utilize neutrals in your website design to set the backdrop. From formal powerful black, to clean white, to wholesome brown, neutrals help to balance out your focal colors.
Be deliberate when selecting colors for your website or logo. What impression do you want to send to your target audience? Use the psychology of color to select your primary website colors.
If you need help selecting coordinating colors and shades, use the Coolors color scheme generator.
Combine the science of the mind with the art of color to design your perfect website.
You may have your own special reason to launch a new website in a hurry. Perhaps you never got around to it and now you have deadlines looming. Perhaps your previous website designer did not perform as you expected them to and now you are looking for someone new. Or perhaps there is no urgency at all. Perhaps you are just wanting to know simply how long it will take.
Every Atlanta website design firm works differently, so this is an important question to ask. And it’s a question that we get asked very often. There are several factors that play into the equation of how long it takes for a company to complete your website. Some of those include:
If launching your website sooner rather than later is important to you, then it’s important to know how much of a workload your website designer currently has. Now while not all website designers are willing to come forward, it doesn’t hurt to ask anyway. At the very least it will communicate to them that you are needing for them to put a rush on it, which isn’t such a bad thing. Some website designers may skip you to the front of the line if you offer them a good enough incentive.
If we are redesigning your website, then we are not “inventing the wheel.” All your content is already there, and as a website designer, we have a good idea of what you are wanting. It certainly helps to move things along if a website already exists. We can pull the content, we can migrate all the imagery, we already know what the navigation menu structure will consist of, and much more. So chances are, if you already have a website running, your website designer should be able to complete your website a lot faster than if you are starting from scratch. If you are starting from scratch, then read below!
In our last article, we discussed all the benefits of working together with your website designer and not leaving it all up to them to make all your decisions. If you are pressed for time to get your new site launched and are starting from scratch, then the best way to move forward is to help your website designer help you. Provide them for content for every page. Start with the homepage, as this is usually where we will most likely start. Provide them with content and imagery so they could begin designing. Remember, as a website designer, our job is to “design” your website. We put it together for you, but we still need you to give us the pieces. The more involved you are, the faster things will move along. So stay involved, and don’t leave it all up to us.
Which brings us to our final point. Are you easily and readily available should we need to ask you something? If not, did you appoint someone on your staff to help us move along? Communication is key to helping get a website completed. The bottom line is we need your input and feedback. So if you want your website to be completed sooner, get more involved! Now some website design companies may not need all the communication, especially if you already provided the info mentioned above. If that is the case, we will let you know that we have everything we need and that we’ll be in touch. That is usually a signal to call off the dogs, and let us do our thing. At the end, you could be assured that the company is working hard on completing your project.