Do It Yourself Websites: Buyer Beware
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Choosing the Right Color Palette For Your Website
Remember learning about the color wheel and ROYGBIV in elementary school?
Turns out that understanding primary and secondary colors, and the emotions each color evokes, can help you select the right colors for your website and brand. This is key when communicating with your Atlanta website design company. Let’s head back to art class to learn about the psychology of color.
The Basics
Blue, yellow, and red are primary colors. Secondary colors, orange, purple, and green and created by combining primary colors. For example, green is created by combining yellow and blue. Adding more blue than yellow adjusts the shade and creates tertiary colors like teal.
Complementary colors are directly across from each on the color wheel. These opposites create the greatest contrast when used in conjunction to create brand logos, retail displays, or websites.
On the basic color wheel, a line is created to separate warm and cool colors. Green, blue and purple make up the cool side whole red, orange, and yellow represent the warm side. The theory is that color affects depth perception in our eyes and warm colors advance ahead as opposed to cool colors that recede.
Psychology of Each Color
Each color conjures a different feeling and emotion. For this reason, it is important to consider the impact of color when designing your website or brand.
Warm Colors
In general, warm colors remind us of sun or fire. These colors are energizing, passionate, and reflect energy and enthusiasm.
Red: It should not be a surprise that red is associated with fire or danger. The color can also represent excitement, passion, and power. The truest of reds can be overwhelming when used as the foundational color for design. Red is best reserved for a dramatic accent color.
Orange: Similar to the changing of the leaves in fall, orange denotes movement and even creativity. The color orange reminds us of the fruit by the same name and therefore can be used to represent health and vitality. Orange is strong without being as overbearing as red.
Yellow: Channeling the warm of a sunny day, yellow represents happiness, light, and sunshine. Including yellow in your designs adds a bit of cheerfulness.
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Cool Colors
Cool colors remind us of refreshing water or serene relaxing feeling of grass between our toes. These colors tend to be more soothing and relaxed than warm colors. The inclusion of cool colors in your website can add a touch of professionalism.
Green: Combing the warm of yellow and coolness of blue, green provides stability and balance in design. This harmonizing color is often used for websites relating to nature or wealth.
Blue: Blue signifies calmness or responsibility, but the exact meaning can vary based on the shade. Dark navy blue is popular with corporate designs to represent strength. By contrast, light blues evoke calm and relaxation.
Purple: For centuries, deep purple has represented luxury and wealth. Inclusion of light purples, such as lilac, in your design adds a bit of romance.
Neutrals
Utilize neutrals in your website design to set the backdrop. From formal powerful black, to clean white, to wholesome brown, neutrals help to balance out your focal colors.
Selecting a Color Palette
Be deliberate when selecting colors for your website or logo. What impression do you want to send to your target audience? Use the psychology of color to select your primary website colors.
If you need help selecting coordinating colors and shades, use the Coolors color scheme generator.
Combine the science of the mind with the art of color to design your perfect website.
The Covid-19 CARES Act Gives Cash to Small Businesses
As an Atlanta website design company who works hand in hand with many small business owners, we see first-hand the strain this virus pandemic has put on all of us. Small business owners right now have no choice but to lay-off employees and even close down businesses for an unforeseen amount of time. One client in particular, a bankruptcy attorney in Atlanta, has seen an influx of new cases and thinks it’s only going to worsen.
According to Chase, the average business holds cash reserves to cover only 27 days of expenses. If this is you, you already know that the clock is ticking and soon you will run out of money to pay your bills and mortgage.
The CARES Act May Be Able to Help You
The CARES act (an acronym for Coronavirus Aid, Relief and Economic Security Act) is a stimulus package that can help small business owners going through financial hardships. The key here is to figure out which one you qualify best for:
Economic Injury Disaster Loans (EIDLs)
EIDLs were created in the event of a natural disaster. The Coronavirus was recently declared a new type of disaster. Now businesses nationwide are eligible to apply for ‘Economic Injury Disaster Loans.’
The SBA (Small Business Association) Offers Some Very Reasonable Terms in Their EIDLs:
Here are some quick notes on it:
- Loans for up to $2 million with a 30 year term
- Interest rates at 3.75% for small business and 2.75% for non-profits
- Your first month’s payment is deferred a full year from the date of the promissory note.
The EIDLs Expanded Provisions Include:
- EIDLs can be approved by the SBA based solely on the appicant’s credit score and not repayment ability.
- No tax return required
- Bankruptcies do not disqualify you
- Loans smaller than $200,000 can be approved without a personal guarantee and real estate is not required as a collateral.
- Borrowers can receive up to $10,000 (even if you don’t qualify for additional funds since it’s based on the applicant’s credit score) in an emergency grant cash advance that could be forgiven if it’s spent on:
- paid leave
- maintaining payroll
- increased costs due to supply chain disruption
- mortgage or lease payments or
- repaying obligations that cannot be met due to revenue loss
- Sole proprietors and Independent contractors are eligible to apply
- You can apply even if you already have an open credit line.
- There are no loan fees, guarantee fees or pre-payment fees.
How to Apply for the Small Business Loan
To apply directly via the SBA go to www.SBA.gov/disaster. When applying, be sure to apply for Economic Injury for the Coronavirus rather than physical damage due to a disaster. You have to have been in business since January 21, 2020 to qualify. For more information, visit www.sba.gov/coronavirus.
As of now, there is no guaranteed timeline as to how fast you’ll receive the money, so the best advice is to apply now.
Don’t Fall for These Online Fraud Domain Registration Companies
Time and time again, I will have a concerned client forward me an email, and it always seems to be the same culprits. If you have several domains in your domain/hosting account, you have probably seen these yourself. I hope this article gets shared enough so that small business owners understand what this is and how to avoid them. We are going to walk you through it all. After each confusing message, we will translate it in highlighted text. Please share this article with your colleagues and friends who own domains.
What the Threatening Domain Registration Warning Says:
- From: DomainWeb Station <wordpress@yourwebsite.com> Here is the name of the online scam company to watch out for- ‘DomainWeb Station.’
- Date: March 27, 2020 at 10:59:59 PM EDT
- To: yourname@yourwebsite.com
- Subject: YOUR COMPANY NAME “yourwebsite.com Termination Notice” Here is the subject line that gets your attention. They somehow have all your data.
- Reply-To: noreply@domainwebstation.com Don’t bother trying to reply back to them.
- From: DomainWeb Station <noreply@domainwebstation.com>
- Phone: 1 They conveniently left out their phone number.
- Subject: yourwebsite.com Termination Notice
Message Body:
This message is to inform you that your invoice no. 815082095 to be due on 2020-03-28 is SUSPENDED. In this first paragraph they are doing several things. First they invent an invoice number as if you already have an outstanding balance that is due, and about to be suspended somehow. They want you tho think that your domain (Since they mention it so many times, will expire and be available to the public. There is no such invoice so don’t worry.
Please ensure that you make payment AS SOON AS POSSIBLE to avoid any TERMINATION of service to yourwebsite.com. Termination of what services, exactly? They are trying to make you think it’s about your domain. They are also making it sound as if you have an account with them that will be TERMINATED. There is a 100% chance that you have never done business with these con artists.
Do take note that if no payment is made in the next 3 business days, your data will be purged and deleted.
More scare tactics from a scam company. Here is ‘legally’ what they are telling you. That if you don’t pay this scam company, they will delete your information from their systems. 1st off, they won’t delete you, they will keep scaring you year after year. However, this isn’t how they make it sound. The idea is to have you think that your domain company (who they are trying to falsely perpetrate) will have no choice but to let your domain go and erase any of your information- so basically, your domain is free to anyone who wants it….if you don’t send them that check. Dirty scumbags.
https://domainwebstation.com/?n=yourwebsite.com&r=a&t=1585364304&p=v1- Here, they conveniently give you a link, personalized with your domain, to make a payment.
2nd Half of the Email
Disclaimer notice: We can not be held legally liable for any claims, damage or loss that you may incur because of the cancellation of yourwebsite.com. So this is the shameless part. Here we go again with the term, ‘cancellation.’ Nothing is getting cancelled, but the fact that they have all your information, and are trying to perpetrate themselves as your domain company could make it seem really scary. Scary enough to fork over a payment to the scam artists.
Any such damages may include but are not exclusively limited to: monetary losses, deleted data without backups, loss of position in search rankings, missed appointments, undelivered email and any other service, business or technical damages that you may incur. Gotta give them credit for their creativity of things that will happen if you don’t pay the scam artists.
For more information please refer section 19.a.3.f of our Terms of Service. As if it really existed (wink wink).
This is the final renewal message that we are required to communicate in regards to the expiration professionalofficesuitesllc.com. They say it’s a renewal message, although you never had a contract with them to begin with, so using this term is probably unlawful.
SECURE ONLINE PAYMENT: https://domainwebstation.com/?n=yourwebsite.com&r=a&t=1585364304&p=v1 Their fraudulent website seems pretty straight-forward, but you’ll notice there isn’t a whole lot of information about them. They do have an address on there but who knows if that’s real.
All online services will be restored automatically on professionalofficesuitesllc.com upon confirmation of payment. We thank you for your cooperation and continued business. In other words, services that never existed to begin with will be restored.
—
This e-mail was sent from a contact form on Your Company Name (http://yourwebsite.com)
Here’s What’s Really Going On
Your domain is sitting in your actual account. That could be Godaddy, Bluehost, Host Gator, SiteGround, or any other legitimate domain company. If you’re not receiving an email from any of the above, then everything else is garbage and spam.
If you are not sure exactly where your domain account is, then you really should make a note of it, so you could avoid scams like this. In case you don’t remember, do a search in your inbox or ask your website design company, who helped you set everything up.
Once you do access your account, be sure to check your settings so that you will always receive important messages from them. Set your products to auto-renew every year. This way you never have to worry about your domain every expiring. Also be sure to check the expiration date of the credit card on file.
Make it a habit to sign into your domain account every once in a blue to make sure everything looks as it should.
How To Avoid Receiving Scam Emails About Your Domain Expiring
Solution 1: Pay for Domain privacy in order to hide your personal info:
If you are receiving these fraud emails, it probably means that you declined the offer. Should you decide not to purchase the privacy add-on, you are choosing to expose all your information to opportunists, such as annoying web design companies who want to build you a website, or a graphic designer who wants to create your logo.
They now know your name, your domain, your phone number and maybe even your address. You will also expose yourself to scam artists who try to make you think that your domain will expire.
The easy solution is to pay the $10-$15 a year to privatize your personal information and do away with all the marketers and online scam artists.
Solution 2: Add Google ReCAPTCHA to your contact forms
When these companies cannot find access to your email, they resort to filling out a contact form on your website. So even if you do pay for domain privacy, you are not in the clear. To prevent spam bots from blowing up your contact forms, use Google reCAPTCHA. You’ll need a Gmail account to set one up.
Solution 3: If you’re still unsure, it’s best to contact your website designer. Personally speaking, we have been connecting domains, transferring domains, renewing domains for our clients, adding dns text records and much more. Therefore, we also usually know who you are, and who you’re not hosting with.
How To Fight Back Against Online Scam Artists
Ready to fight back and put these dirt bags in their place? Report them to the Federal Trade Commission (FTC). Here is a link to their page. Click here.
SEO Plan for 2020- Fall Back in Love With Your Old Passion
A long time ago, it was easy to manipulate a website so that it got to the top of Google searches. I hear it all the time, “Ish, our website used to be number 1 all over the state or even the country, and now we have plummeted.” Since then however, Google has changed it’s stance on what matters and what doesn’t. Websites that are using the same formula from years ago that have awarded them in the past, are now being left behind in the dust.
Google has now adopted a formula that makes total sense in my opinion, and essentially, it’s this: The more love you put towards your website, the more Google will take notice.
As someone who builds websites for a living and offers search engine optimization (SEO) services in Atlanta, I can attest that this is truly the case, because I have seen it for myself. I have clients who ask for a website and once it’s done, they never bother to update it. On the other hand, I have clients who are always sending me new material to add to their site. Which person are you?
Forget the days of:
- Hundreds of sub-sites
- Thousands of back-links
- keyword-stuffing your website
Instead, do something that’s much easier– fall back in love with your old passion. You know what i’m talking about- your job, your profession, the business you run. Remember the early days when you discovered you were really good at that one thing, and you decided to leave your 9-5 to pursue your own business? And now years later, you’re running your own business doing what you love, but perhaps it has become a bit mundane. If this is you- then you’re not the only one who has taken notice- so has Google.
Google Search Algorithms Now Favor Passionate Business Owners
Google has learned to think the same way a person would think when they visit your website. The ultimate goal now has become- the longer we could keep a visitor on your website, the more Google will take notice.
When a visitor stays on your website and keeps browsing, this is an indication that:
- The visitor came in and found what they were looking for
- The visitor has found your website to be an invaluable source of all things (insert your industry here)
- Your website is easy to navigate, and easy to find all things from a glance (good navigation structure)
- You continue to provide good stories (blog articles) that answer the questions they were looking for
- Most importantly- You sound like an authority in your industry
Your SEO Plan, in a Nutshell
The more content you cook up, the more you enhance your website and your visibility. Me personally, I am ALWAYS ALWAYS thinking of topics to add to my website. I keep my phone as a handy device for when an idea quickly surfaces. I grab my phone and make a note of it before the idea leaves my head. By the end of every month, I have 2-3 new topics to discuss that I think people will find useful.
Most of my ideas spring into mind when I’m in the middle of performing my job.
Think about a typical work day for you. How many clients do you talk to? How many prospects call you asking questions. After a while, do you find yourself answering the same questions over and over again? Bingo- you’ve got a good topic.
How about a funny experience that occurred while on the job? Would that make a good article topic? Of course it would, do you know why? Because that’s a better topic than no topic at all. It also demonstrates to your visitors that you’re human, and not this big corporation.
Final Thoughts
Keep adding to your website. Think of new sections to add. Compose an FAQ page. Talk about an experience you had. Talk about common misconceptions. Sound like a human being, because this is what draws people to you. Always be alert for new topics you could add to your website. The more you do all of the above, the longer people will stay on your website, and perhaps they will keep returning for more. In the end, Google will take notice of the engagement your website produces, and in 2020, that’s what it’ll be all about.
Can Keyword-Friendly Domains That Are Forwarded to my Website Increase My Rankings?
I see a lot of business owners making the same mistake. They purchase dozens of domains and then they forward all of them to their main website. As an Atlanta SEO company, this is the equivalent of scratching a chalkboard with your fingernails.
When you ask them why they are doing that and what they are trying to achieve, they usually respond by saying something like, “It’s probably good for SEO…..Isn’t it?”
Why Do Small Business Owners Purchase Dozens and Dozens of Domains?
Wrong answer: If you’re doing it because you have very keyword-friendly domains (such as ‘atlantawebsitedesign.com) and you think, by having them forward to your main website, it’s going to help your SEO, then I feel bad that you’ve spent so much money and time. You should have spoken with your Atlanta website design company first! More on this below.
Correct answer #1: “I purchase dozens of domains because they are just variations of my website’s main domain and I don’t want anyone else to have them.”
Correct answer #2: “I buy a lot of domains and I create landing pages or websites with original content for each of them.
Correct answer #3: “I buy and sell domains for a living. This is my business.”
Is Forwarding Domains Good For SEO if They Are Keyword-Friendly?
The bottom line is no. So long as the domain is doing nothing but just forwarding, it’s considered completely obsolete to search engines. Forwarding your domain to a website does not give instant power to that domain. It’s nothing more than a “parked” domain that is being told to direct people to a different destination. So why would Google want to make these domains with “no home” relevant?
If someone does a Google search that matches word for word with the domain that you are forwarding, Google is not going to list your domain in a search result and then take the visitor somewhere else. How would that make Google look?
Also, think about it. If this did work, then everybody would be doing it. Google is too smart for that.
Forwarding Dozens of Domains to Your Website Will Actually Hurt Your Rankings
If you are forwarding a bunch of domains to your main website, let’s just say that you are muddying the waters and making it difficult for Google to understand who your true identity really is. You are essentially masking your website with the 20 domains that are forwarding to it. Let’s not confuse Google, okay?
When is it a Good Idea to Forward a Domain?
The only time forwarding a domain to another website is a good idea is if you had an old website, and for one reason or another, it was time to shut it down. You can then funnel anyone who was aware of that website to your new website. Or, if Google had that website indexed, you can send that traffic to the new site or new business.
So What Should I Do With All of My Extra Domains Then?
Well if you don’t want anyone else to have them, I suppose you could just hold on to them. You could try to sell them perhaps, but that’s a hairy business. Your only other option is to create websites for them, or maybe landing pages. Will they rank on Google searches? Only if you give them the same time, dedication, and love as your main website- or else, it won’t stand a chance against all of your competitors. Also, don’t forget to give it 100% original content. Perhaps you are starting to see all the work that you would inherit by doing it this way. That’s why Google will tell you that the best thing to do is to give your main website 100% of your focus.
WebStuffGuy Offers Competitive SEO Strategies
When customers search for a nearby vendor, they tend to be serious about making a purchase–according to Google, half of all local searches on mobile lead users to visit a store within a day. With that rate of potential sales generation, there’s a powerful incentive to push your web page to the top of search results for customers near you.
At WebStuffGuy, we can place your page to the top of local search results. We’re pleased that Clutch, a verified B2B ratings and reviews platform, has recognized us as one of the top five highest performing firms for SEO in Atlanta.
We have a keen understanding of the unique challenges small businesses face–after all, we’re a shop of three team members who share deep expertise in SEO and web design. You can count on us, as we offer our services exclusively to fellow small businesses. We’ve worked mainly with clients in the legal industry.
We recently received a five-star rating for our work. We engaged with a law firm to increase the exposure of their website. Our projects included building landing pages for improved SEO, managing pay-per-click campaigns, and maintaining their website.
Our changes contributed to a significant increase in their web traffic. Based on the success of our engagement, the law firm came to feel that they could depend on our work.
“We certainly wouldn’t still be using webstuffguy.com after 7 years if they weren’t producing. Over 30% of our business comes from online traffic and they are a big reason for that.”
–Founder, Law Firm
We’ve also received testimonials from other happy customers. For example, we ran a digital marketing campaign for another law firm and optimized their website.
“We hired Ish of webstuffguy.com. He is there with us when we have questions, he is dedicated to our firm in getting the most out of our website. Our business on the web had increased threefold since we hired him. I highly recommend his services!”
–Richard B, Blevings & Hong Law Firm
Interested potential customers can review some of our work on The Manifest, a company blog site. The Manifest wants you to know that they consider us one of the top 20 SEO companies in Atlanta! Our projects can also be seen in a visual format on Visual Objects.
Want to push your site to the top of local search results? Contact us today!
Your Connection is Not Private
It’s the warning sign that makes your heart skip a beat, especially if it’s your website showing the warning. What is an SSL Certificate, why you need it and what you should do about it.
Don’t Leave it All up to Your Web Designer
As a business owner, you’ve done everything right up to this point. Business is picking up, your phones are starting to ring, and now it’s time for a new website, or at least to redesign your existing one.
Hosting For Dummies
It’s time that someone talks “normal” language when it comes to website hosting. Too many times we feel like we’re at the local mechanic getting are car fixed and having to take the mechanic’s word that “there is a problem with your vehicle.” We don’t know what they’re talking about, never heard of that part before, not sure if they are ripping us off or charging fairly, you get the point. We are here to talk to you like a human, so that you are aware of your options. We will also give you some great advice that will save you lots of money, because a lot of times you will be talked into buying a bunch of add-ons that you don’t really need.
Too many times we feel like we’re at the local mechanic getting are car fixed and having to take the mechanic’s word that “there is a problem with your vehicle.”
Ish Laos
Founder of Webstuffguy.com
What is Hosting?
A topic we have to explain to owners of a new website. Your website needs a home. That home is a server. This special server talks to the internet via a unique DNS address. This is how your website is displayed anytime someone types in your domain. (We’ll discuss domains in another article) When your website designer builds you a website, it comes in the form of thousands of files. These files must sit in a “server” where it “hosts” your website files. These files speak a language that forms a beautiful website, but it cannot be seen on the world wide web if you do not have hosting.
Do I Really Need Hosting?
If you want your website to display on the world wide web, then yes, you need hosting. Even the largest companies in the world cannot escape this truth. Every website you visit is paying for hosting, so it’s not just you. While some of this sounds confusing, your trusted website designer should be able to handle all of this for you. But just understand that your website NEEDS hosting period.
How Much is Hosting?
Along with the fact that every website needs hosting, there is another truth. And that is that you will pay YEARLY for your hosting if you want it stay live on the internet. There is not a one time fee for hosting. Most people or companies set their hosting to auto-renew every year just in case they forget to pay by accident and their website shuts down. Most hosting companies offer incentives to sign up with them so you may save money your first year of hosting. After the specials all go away, expect to pay anywhere from $115 to up to $300 a year in hosting- all depending on who you decide to go with and what matters to you. Keep reading.
What Happens to my Website if I don’t Pay for Hosting?
If you do not decide to renew your hosting after a year of it being live, your hosting company will discontinue the service and cut off your website’s connection to the internet- meaning your site will go down. If this happened accidentally, then you have a reasonable amount of time to pay what you owe and get it connected again no problem. If you wait too long to renew it, you may lose all the files in that server and you will be blindsided with costs as you will not only have to pay for a new server, but your website designer (assuming they have a backup of your site) will have to re-upload all your files back to the server. You will surely have to pay them for that. So bottom line is- don’t ever let your hosting expire. Keep an updated credit card on your account every year to avoid your site going down. Also keep an updated email address on file as well, as most companies will give you several fair warnings well before your hosting expires.
Who Can I Trust to Host My Website?
This is a very important question, and an area where people make the most mistakes. It matters where you host your website. Our advice is that you go with a 3rd party hosting company, and avoid the hosting packages that many website design companies “throw in” as part of their packages. This is because any website design company that offers you hosting will give you the same server that any 3rd party hosting company will offer you, only they will jack up the price to make a profit on top of it. You are paying for the same thing.
What Happens When My Web Design Company Hosts My Website?
Apart from the warning above, another negative is the following: When your website designer hosts your website, you are essentially tied at the hip for as long as your website exists. This means that if things don’t work out between the both of you, you still have to deal with them because YOUR Website is on THEIR servers. It’s sort of like an ugly divorce when kids are involved- you will always be in contact with your ex-spouse.
The Benefit of a 3rd Party Hosting Company
When building a website and the topic of hosting comes up, make sure to let your website designer know that you want the site hosted on your personal hosting account. Create an account with a Godaddy, Host Gator, Blue Host, or any of your favorite hosting companies and put a credit card on your account. Once that is done, give permission to your website designer to pick out the best hosting for you. Now you are keeping them honest- they have no dog in this fight. They will pick out the hosting you need and can’t worry about any commission they make on top of it. Also, when things no longer work out with your website designer, you can walk away from them freely knowing that your files are safe on YOUR hosting account. Be sure to change your passwords though and remove any permissions they have to access your account or hosting.
What About All the Hosting Add-Ons? Do I Really Need Them?
Let’s go over some of them here and give you a description followed by a recommendation:
- Hosting on a Private Server: Basically means that your server is not part of a community of servers, as is usually the case when you buy basic hosting. The benefit here is that when your company has a problem and all their servers go down, you may not be affected by it and your site still is up and running. Your site may also run a little faster which makes Google happy, but you end up paying as much as 3 times the normal fee for hosting.
- Storage and Backup Services: You can upgrade your hosting to more storage if your website uses a lot of data or if your website is absolutely huge. Our advice is to start with basic hosting. If you quickly start running low on space, you will surely be notified. Backup services should come free with your hosting and are usually automatic. So be careful about having to pay for it. The bottom line is that you ALWAYS want to have a backup of your website.
- SSL Certificate: Not such a big deal a few years ago, it is now essential for every website to have site security. Google made that literally mandatory as it has become a ranking factor for good SEO (Search Engine Optimization). We can get into all of the details, but bottom line is that we definitely recommend it. Usually around $75 a year.
Who Are Some Good Hosting Companies I should Consider?
Everyone has their own preference, and every website designer has already dealt with numerous companies and may be able to recommend a good one for you. The bottom line is make sure to do a little research. But here are some things to consider for those times when your website goes down unexpectedly.
- Does your hosting company offer 24 hours support?
- When reaching out to them, can you call them directly or do you have to “submit a ticket” and just wait for their response?
- Do they have a good reputation?
- Read PC Magazines most recent article on top hosting companies here.
We hope we helped you in making a choice of who will host your website. Stay tuned for more advice. Have a topic? Feel free to leave your ideas in the comment section below.