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Do It Yourself Websites: Buyer Beware
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SEO Plan for 2020- Fall Back in Love With Your Old Passion
A long time ago, it was easy to manipulate a website so that it got to the top of Google searches. I hear it all the time, “Ish, our website used to be number 1 all over the state or even the country, and now we have plummeted.” Since then however, Google has changed it’s stance on what matters and what doesn’t. Websites that are using the same formula from years ago that have awarded them in the past, are now being left behind in the dust.
Google has now adopted a formula that makes total sense in my opinion, and essentially, it’s this: The more love you put towards your website, the more Google will take notice.
As someone who builds websites for a living and offers search engine optimization (SEO) services in Atlanta, I can attest that this is truly the case, because I have seen it for myself. I have clients who ask for a website and once it’s done, they never bother to update it. On the other hand, I have clients who are always sending me new material to add to their site. Which person are you?
Forget the days of:
- Hundreds of sub-sites
- Thousands of back-links
- keyword-stuffing your website
Instead, do something that’s much easier– fall back in love with your old passion. You know what i’m talking about- your job, your profession, the business you run. Remember the early days when you discovered you were really good at that one thing, and you decided to leave your 9-5 to pursue your own business? And now years later, you’re running your own business doing what you love, but perhaps it has become a bit mundane. If this is you- then you’re not the only one who has taken notice- so has Google.
Google Search Algorithms Now Favor Passionate Business Owners
Google has learned to think the same way a person would think when they visit your website. The ultimate goal now has become- the longer we could keep a visitor on your website, the more Google will take notice.
When a visitor stays on your website and keeps browsing, this is an indication that:
- The visitor came in and found what they were looking for
- The visitor has found your website to be an invaluable source of all things (insert your industry here)
- Your website is easy to navigate, and easy to find all things from a glance (good navigation structure)
- You continue to provide good stories (blog articles) that answer the questions they were looking for
- Most importantly- You sound like an authority in your industry
Your SEO Plan, in a Nutshell
The more content you cook up, the more you enhance your website and your visibility. Me personally, I am ALWAYS ALWAYS thinking of topics to add to my website. I keep my phone as a handy device for when an idea quickly surfaces. I grab my phone and make a note of it before the idea leaves my head. By the end of every month, I have 2-3 new topics to discuss that I think people will find useful.
Most of my ideas spring into mind when I’m in the middle of performing my job.
Think about a typical work day for you. How many clients do you talk to? How many prospects call you asking questions. After a while, do you find yourself answering the same questions over and over again? Bingo- you’ve got a good topic.
How about a funny experience that occurred while on the job? Would that make a good article topic? Of course it would, do you know why? Because that’s a better topic than no topic at all. It also demonstrates to your visitors that you’re human, and not this big corporation.
Final Thoughts
Keep adding to your website. Think of new sections to add. Compose an FAQ page. Talk about an experience you had. Talk about common misconceptions. Sound like a human being, because this is what draws people to you. Always be alert for new topics you could add to your website. The more you do all of the above, the longer people will stay on your website, and perhaps they will keep returning for more. In the end, Google will take notice of the engagement your website produces, and in 2020, that’s what it’ll be all about.
Can Keyword-Friendly Domains That Are Forwarded to my Website Increase My Rankings?
I see a lot of business owners making the same mistake. They purchase dozens of domains and then they forward all of them to their main website. As an Atlanta SEO company, this is the equivalent of scratching a chalkboard with your fingernails.
When you ask them why they are doing that and what they are trying to achieve, they usually respond by saying something like, “It’s probably good for SEO…..Isn’t it?”
Why Do Small Business Owners Purchase Dozens and Dozens of Domains?
Wrong answer: If you’re doing it because you have very keyword-friendly domains (such as ‘atlantawebsitedesign.com) and you think, by having them forward to your main website, it’s going to help your SEO, then I feel bad that you’ve spent so much money and time. You should have spoken with your Atlanta website design company first! More on this below.
Correct answer #1: “I purchase dozens of domains because they are just variations of my website’s main domain and I don’t want anyone else to have them.”
Correct answer #2: “I buy a lot of domains and I create landing pages or websites with original content for each of them.
Correct answer #3: “I buy and sell domains for a living. This is my business.”
Is Forwarding Domains Good For SEO if They Are Keyword-Friendly?
The bottom line is no. So long as the domain is doing nothing but just forwarding, it’s considered completely obsolete to search engines. Forwarding your domain to a website does not give instant power to that domain. It’s nothing more than a “parked” domain that is being told to direct people to a different destination. So why would Google want to make these domains with “no home” relevant?
If someone does a Google search that matches word for word with the domain that you are forwarding, Google is not going to list your domain in a search result and then take the visitor somewhere else. How would that make Google look?
Also, think about it. If this did work, then everybody would be doing it. Google is too smart for that.
Forwarding Dozens of Domains to Your Website Will Actually Hurt Your Rankings
If you are forwarding a bunch of domains to your main website, let’s just say that you are muddying the waters and making it difficult for Google to understand who your true identity really is. You are essentially masking your website with the 20 domains that are forwarding to it. Let’s not confuse Google, okay?
When is it a Good Idea to Forward a Domain?
The only time forwarding a domain to another website is a good idea is if you had an old website, and for one reason or another, it was time to shut it down. You can then funnel anyone who was aware of that website to your new website. Or, if Google had that website indexed, you can send that traffic to the new site or new business.
So What Should I Do With All of My Extra Domains Then?
Well if you don’t want anyone else to have them, I suppose you could just hold on to them. You could try to sell them perhaps, but that’s a hairy business. Your only other option is to create websites for them, or maybe landing pages. Will they rank on Google searches? Only if you give them the same time, dedication, and love as your main website- or else, it won’t stand a chance against all of your competitors. Also, don’t forget to give it 100% original content. Perhaps you are starting to see all the work that you would inherit by doing it this way. That’s why Google will tell you that the best thing to do is to give your main website 100% of your focus.
WebStuffGuy Offers Competitive SEO Strategies
When customers search for a nearby vendor, they tend to be serious about making a purchase–according to Google, half of all local searches on mobile lead users to visit a store within a day. With that rate of potential sales generation, there’s a powerful incentive to push your web page to the top of search results for customers near you.
At WebStuffGuy, we can place your page to the top of local search results. We’re pleased that Clutch, a verified B2B ratings and reviews platform, has recognized us as one of the top five highest performing firms for SEO in Atlanta.
We have a keen understanding of the unique challenges small businesses face–after all, we’re a shop of three team members who share deep expertise in SEO and web design. You can count on us, as we offer our services exclusively to fellow small businesses. We’ve worked mainly with clients in the legal industry.
We recently received a five-star rating for our work. We engaged with a law firm to increase the exposure of their website. Our projects included building landing pages for improved SEO, managing pay-per-click campaigns, and maintaining their website.
Our changes contributed to a significant increase in their web traffic. Based on the success of our engagement, the law firm came to feel that they could depend on our work.
“We certainly wouldn’t still be using webstuffguy.com after 7 years if they weren’t producing. Over 30% of our business comes from online traffic and they are a big reason for that.”
–Founder, Law Firm
We’ve also received testimonials from other happy customers. For example, we ran a digital marketing campaign for another law firm and optimized their website.
“We hired Ish of webstuffguy.com. He is there with us when we have questions, he is dedicated to our firm in getting the most out of our website. Our business on the web had increased threefold since we hired him. I highly recommend his services!”
–Richard B, Blevings & Hong Law Firm
Interested potential customers can review some of our work on The Manifest, a company blog site. The Manifest wants you to know that they consider us one of the top 20 SEO companies in Atlanta! Our projects can also be seen in a visual format on Visual Objects.
Want to push your site to the top of local search results? Contact us today!
Your Connection is Not Private
It’s the warning sign that makes your heart skip a beat, especially if it’s your website showing the warning. What is an SSL Certificate, why you need it and what you should do about it.
Don’t Leave it All up to Your Web Designer
As a business owner, you’ve done everything right up to this point. Business is picking up, your phones are starting to ring, and now it’s time for a new website, or at least to redesign your existing one.
Hosting For Dummies
It’s time that someone talks “normal” language when it comes to website hosting. Too many times we feel like we’re at the local mechanic getting are car fixed and having to take the mechanic’s word that “there is a problem with your vehicle.” We don’t know what they’re talking about, never heard of that part before, not sure if they are ripping us off or charging fairly, you get the point. We are here to talk to you like a human, so that you are aware of your options. We will also give you some great advice that will save you lots of money, because a lot of times you will be talked into buying a bunch of add-ons that you don’t really need.
Too many times we feel like we’re at the local mechanic getting are car fixed and having to take the mechanic’s word that “there is a problem with your vehicle.”
Ish Laos
Founder of Webstuffguy.com
What is Hosting?
A topic we have to explain to owners of a new website. Your website needs a home. That home is a server. This special server talks to the internet via a unique DNS address. This is how your website is displayed anytime someone types in your domain. (We’ll discuss domains in another article) When your website designer builds you a website, it comes in the form of thousands of files. These files must sit in a “server” where it “hosts” your website files. These files speak a language that forms a beautiful website, but it cannot be seen on the world wide web if you do not have hosting.
Do I Really Need Hosting?
If you want your website to display on the world wide web, then yes, you need hosting. Even the largest companies in the world cannot escape this truth. Every website you visit is paying for hosting, so it’s not just you. While some of this sounds confusing, your trusted website designer should be able to handle all of this for you. But just understand that your website NEEDS hosting period.
How Much is Hosting?
Along with the fact that every website needs hosting, there is another truth. And that is that you will pay YEARLY for your hosting if you want it stay live on the internet. There is not a one time fee for hosting. Most people or companies set their hosting to auto-renew every year just in case they forget to pay by accident and their website shuts down. Most hosting companies offer incentives to sign up with them so you may save money your first year of hosting. After the specials all go away, expect to pay anywhere from $115 to up to $300 a year in hosting- all depending on who you decide to go with and what matters to you. Keep reading.
What Happens to my Website if I don’t Pay for Hosting?
If you do not decide to renew your hosting after a year of it being live, your hosting company will discontinue the service and cut off your website’s connection to the internet- meaning your site will go down. If this happened accidentally, then you have a reasonable amount of time to pay what you owe and get it connected again no problem. If you wait too long to renew it, you may lose all the files in that server and you will be blindsided with costs as you will not only have to pay for a new server, but your website designer (assuming they have a backup of your site) will have to re-upload all your files back to the server. You will surely have to pay them for that. So bottom line is- don’t ever let your hosting expire. Keep an updated credit card on your account every year to avoid your site going down. Also keep an updated email address on file as well, as most companies will give you several fair warnings well before your hosting expires.
Who Can I Trust to Host My Website?
This is a very important question, and an area where people make the most mistakes. It matters where you host your website. Our advice is that you go with a 3rd party hosting company, and avoid the hosting packages that many website design companies “throw in” as part of their packages. This is because any website design company that offers you hosting will give you the same server that any 3rd party hosting company will offer you, only they will jack up the price to make a profit on top of it. You are paying for the same thing.
What Happens When My Web Design Company Hosts My Website?
Apart from the warning above, another negative is the following: When your website designer hosts your website, you are essentially tied at the hip for as long as your website exists. This means that if things don’t work out between the both of you, you still have to deal with them because YOUR Website is on THEIR servers. It’s sort of like an ugly divorce when kids are involved- you will always be in contact with your ex-spouse.
The Benefit of a 3rd Party Hosting Company
When building a website and the topic of hosting comes up, make sure to let your website designer know that you want the site hosted on your personal hosting account. Create an account with a Godaddy, Host Gator, Blue Host, or any of your favorite hosting companies and put a credit card on your account. Once that is done, give permission to your website designer to pick out the best hosting for you. Now you are keeping them honest- they have no dog in this fight. They will pick out the hosting you need and can’t worry about any commission they make on top of it. Also, when things no longer work out with your website designer, you can walk away from them freely knowing that your files are safe on YOUR hosting account. Be sure to change your passwords though and remove any permissions they have to access your account or hosting.
What About All the Hosting Add-Ons? Do I Really Need Them?
Let’s go over some of them here and give you a description followed by a recommendation:
- Hosting on a Private Server: Basically means that your server is not part of a community of servers, as is usually the case when you buy basic hosting. The benefit here is that when your company has a problem and all their servers go down, you may not be affected by it and your site still is up and running. Your site may also run a little faster which makes Google happy, but you end up paying as much as 3 times the normal fee for hosting.
- Storage and Backup Services: You can upgrade your hosting to more storage if your website uses a lot of data or if your website is absolutely huge. Our advice is to start with basic hosting. If you quickly start running low on space, you will surely be notified. Backup services should come free with your hosting and are usually automatic. So be careful about having to pay for it. The bottom line is that you ALWAYS want to have a backup of your website.
- SSL Certificate: Not such a big deal a few years ago, it is now essential for every website to have site security. Google made that literally mandatory as it has become a ranking factor for good SEO (Search Engine Optimization). We can get into all of the details, but bottom line is that we definitely recommend it. Usually around $75 a year.
Who Are Some Good Hosting Companies I should Consider?
Everyone has their own preference, and every website designer has already dealt with numerous companies and may be able to recommend a good one for you. The bottom line is make sure to do a little research. But here are some things to consider for those times when your website goes down unexpectedly.
- Does your hosting company offer 24 hours support?
- When reaching out to them, can you call them directly or do you have to “submit a ticket” and just wait for their response?
- Do they have a good reputation?
- Read PC Magazines most recent article on top hosting companies here.
We hope we helped you in making a choice of who will host your website. Stay tuned for more advice. Have a topic? Feel free to leave your ideas in the comment section below.
How Much Does a Website Cost?
People are always curious to know exactly how much they’ll end up spending on a new website. In short, you’ll get what you pay for. But there are many factors that go into this question. We break them down for you.
How Long Will it Take to Finish Your Website?
You may have your own special reason to launch a new website in a hurry. Perhaps you never got around to it and now you have deadlines looming. Perhaps your previous website designer did not perform as you expected them to and now you are looking for someone new. Or perhaps there is no urgency at all. Perhaps you are just wanting to know simply how long it will take.
Every Atlanta website design firm works differently, so this is an important question to ask. And it’s a question that we get asked very often. There are several factors that play into the equation of how long it takes for a company to complete your website. Some of those include:
- How many projects your website designer is currently working on
- Are we doing a website redesign or are we starting from scratch?
- If you are starting from scratch, are you ready to provide your web designer with all the content and material needed for them to complete the project?
- How well your communication will be, or how much you’re willing to get involved
How many projects your website designer is currently working on
If launching your website sooner rather than later is important to you, then it’s important to know how much of a workload your website designer currently has. Now while not all website designers are willing to come forward, it doesn’t hurt to ask anyway. At the very least it will communicate to them that you are needing for them to put a rush on it, which isn’t such a bad thing. Some website designers may skip you to the front of the line if you offer them a good enough incentive.
Are We doing a Website Redesign or Are We Starting From Scratch?
If we are redesigning your website, then we are not “inventing the wheel.” All your content is already there, and as a website designer, we have a good idea of what you are wanting. It certainly helps to move things along if a website already exists. We can pull the content, we can migrate all the imagery, we already know what the navigation menu structure will consist of, and much more. So chances are, if you already have a website running, your website designer should be able to complete your website a lot faster than if you are starting from scratch. If you are starting from scratch, then read below!
If We Are Starting Your Website From Scratch, Are You Prepared to Help?
In our last article, we discussed all the benefits of working together with your website designer and not leaving it all up to them to make all your decisions. If you are pressed for time to get your new site launched and are starting from scratch, then the best way to move forward is to help your website designer help you. Provide them for content for every page. Start with the homepage, as this is usually where we will most likely start. Provide them with content and imagery so they could begin designing. Remember, as a website designer, our job is to “design” your website. We put it together for you, but we still need you to give us the pieces. The more involved you are, the faster things will move along. So stay involved, and don’t leave it all up to us.
How Involved Will You Be in Your Project
Which brings us to our final point. Are you easily and readily available should we need to ask you something? If not, did you appoint someone on your staff to help us move along? Communication is key to helping get a website completed. The bottom line is we need your input and feedback. So if you want your website to be completed sooner, get more involved! Now some website design companies may not need all the communication, especially if you already provided the info mentioned above. If that is the case, we will let you know that we have everything we need and that we’ll be in touch. That is usually a signal to call off the dogs, and let us do our thing. At the end, you could be assured that the company is working hard on completing your project.